10-K: Willamette Valley Vineyards Reports Narrowed Net Loss for 2024, Driven by Increased Gross Profit

• Willamette Valley Vineyards reported a net loss of $117,894 for the year ended December 31, 2024, a significant decrease from the $1,198,593 loss in 2023.
• The net loss applicable to common shareholders decreased by 27.0% to $2,370,835 in 2024.
• Net sales revenues increased by 1.7% to $39,782,442 in 2024, driven by a 3.6% increase in direct sales.
• Sales to distributors decreased slightly by 0.5% in 2024.
• Retail sales revenues increased by 3.8%, while in-state sales increased by 13.8% and out-of-state sales decreased by 6.7%.
• Cost of sales decreased by 6.0% to $15,586,986, contributing to a higher gross profit of $24,195,456.
• The gross margin percentage improved to 60.8% in 2024 from 57.6% in 2023.
• Selling, general, and administrative expenses decreased slightly by 0.6% to $23,623,598.
• Income from operations increased significantly to $571,858 in 2024 from a loss of $(1,207,202) in 2023.
• Interest expense increased by 71.1% to $1,016,180 due to higher average loan balances.
• Loss per common share after preferred dividends decreased to $0.48 in 2024 from $0.65 in 2023.
• EBITDA increased by 71.1% to $3,995,135 in 2024.
• Wine case sales decreased by 2.7% to 186,419 cases in 2024.
• Direct-to-consumer sales accounted for 53.4% of total revenue in 2024, compared to 52.4% in 2023.
• The company grew approximately 60% of all grapes harvested in 2024.
• The company had 11,183 wine club memberships for the year ended December 31, 2024, a net decrease of 358 when compared to 2023.

Score: 7

Explanation: The document presents a mixed picture. While the company significantly reduced its net loss and improved profitability metrics, it still faces challenges such as increased competition and declining wine consumption trends. The positive trends and strategic initiatives suggest a cautiously optimistic outlook.

• Significant reduction in net loss compared to the previous year.
• Increase in gross profit and gross margin percentage.
• Growth in direct sales revenue, indicating strong customer engagement.
• Improved income from operations.
• Increase in EBITDA.
• The company grew approximately 60% of all grapes harvested in 2024.
• The tasting room at the Company's Estate Winery in the Salem Hills, Oregon was awarded the Best Wine Tasting Room in the country by USA Today.
• The Company was also awarded the #2 Best Wine Club in the nation by USA Today.

• Increase in interest expense due to higher average loan balances.
• Decrease in wine case sales compared to the previous year.
• Decrease in out-of-state sales revenues.
• Net loss applicable to common shareholders was $2,370,835.
• The company had 11,183 wine club memberships for the year ended December 31, 2024, a net decrease of 358 when compared to 2023.

• The company faces increased competition from large California-based wineries.
• Agricultural risks, such as diseases and weather conditions, could affect grape supply and quality.
• Changing weather patterns and environmental factors could impact grape harvests.
• The company's ability to operate requires adequate funding, and failure to comply with credit facility conditions could adversely affect operations.
• The wine industry is intensely competitive and highly fragmented.
• Fluctuations in quantity and quality of grape supply could adversely affect the Company.
• Increased regulation and/or taxation could adversely affect the Company.

The Company expects the wine industry to stabilize in 2025 and believes future growth will depend on targeting younger consumers.

• The Companys Board of Directors and management believe the winerys focus on integrity in winemaking, small scale, storied estate vineyards, environmental stewardship, support for community needs and participatory wine experiences are reflective of the values of a number of prospective, developing wine enthusiasts.
• Management continues to invest in new production technologies intended to increase the efficiency and quality of wine production.
• Management believes that the grapes grown on the Companys vineyards establish a foundation of quality through the Companys farming practices, upon which the quality of the Companys wines is built.

The report acknowledges the challenging landscape faced by premium wineries, including declining wine consumption and increased competition from alternative beverages. The company is focusing on strategies to attract younger consumers and differentiate itself through quality, sustainability, and community engagement.

• The report mentions that the US wine volume consumed has reduced over the last four years.
• Direct-to-consumer volume declined and tasting room visitation dropped for the third consecutive year.
• According to the Wine Business Analytics 2024 Year in Review direct to consumer shipping in 2024 was down 10% year over year in volume and down 5% year over year in value.
• The report notes that Oregon wine grapes produced a 2023 crop with a total value of $349 million, an increase of 6% from 2022.
• Oregon case sales in 2023 were 6.0 million, a 5% increase from 2022.

• Shareholders: The reduced net loss and improved financial performance are positive for shareholders, although the company is not paying dividends on common stock.
• Employees: The company believes it maintains positive relations with its employees.
• Customers: The company is focused on providing high-quality wines and experiences to its customers.
• Suppliers: The company has long-term grape purchase agreements with a number of Willamette Valley wine grape growers.

• The Company plans to address long-term grape supply needs by developing new vineyards on properties currently owned or secured by lease.
• The Company intends to seek out opportunities to acquire land for future grape plantings in order to continue to increase available quantities, maintain control over farming practices, more effectively manage grape costs and mitigate uncertainty associated with long-term contracts.

• The Company provides living accommodations in a residence on the Companys premises, at its convenience, for the Companys chief executive officer (CEO).
• The Company engages James Ellis a Board member for consulting services.
• The Willamette Wineworks lease is with a related party.

• 1983: Willamette Valley Vineyards established as a sole proprietorship by Jim Bernau.
• 1988-05: Willamette Valley Vineyards, Inc. incorporated.
• 1997: Company purchased Tualatin Vineyards.
• 1999-12: Sale-leaseback agreement for Peter Michael Vineyard.
• 2004-12: Sale-leaseback agreement for Meadowview Vineyard.
• 2005-12: Company entered into a revolving line of credit agreement with Umpqua Bank.
• 2006-02: Company instituted a 401(k) profit sharing plan.
• 2007-02: Company entered into a lease agreement for Elton Vineyard.
• 2007-10: Craig Smith appointed as a director.
• 2008-07: Company entered into a lease agreement for Ingram Vineyard.
• 2009: Craig Smith appointed as Secretary.
• 2015-08: Company commenced a public offering of Series A Redeemable Preferred Stock.
• 2016: Company began releasing wines under the Maison Bleue label.
• 2017-01: Company purchased approximately 17 acres in Dundee, Oregon (Bernau Estate).
• 2017-12: Federal government passed comprehensive tax legislation including the Craft Beverage Modernization and Tax Reform Act.
• 2018-01: Company assumed a lease for its Maison Bleue tasting room in Walla Walla, Washington.
• 2018-09: Company renewed an existing lease for its McMinnville tasting room.
• 2019-09: John Ferry appointed as Chief Financial Officer.
• 2020-02: Company entered into a lease for Willamette Wineworks in Folsom, California.
• 2021-03: Company entered into a lease for a retail wine facility in Vancouver, Washington.
• 2022-02: Company entered into a lease for a retail wine facility in Lake Oswego, Oregon.
• 2022-05: Company entered into a lease for a retail wine facility in Happy Valley, Oregon.
• 2022-07-01: Company filed a shelf Registration Statement on Form S-3.
• 2022-09: Company opened a new sparkling winery, the Domaine Willamette Winery.
• 2023-01: Company entered into a lease for a retail wine facility in Bend, Oregon.
• 2023-07: Line of credit with Umpqua Bank was renewed for an additional two years.
• 2024-12-31: End of fiscal year.
• 2025-02: Company entered into an additional line of credit agreement with AgWest.
• 2025-03-25: Date of report filing.