DEF: SiriusXM Charts Course as Independent Entity: Focus on Subscriptions, Advertising, and Efficiency

• SiriusXM reflects on a strong 2024, highlighting its industry-leading profitability and the completion of its transaction with Liberty Media, emerging as a fully independent public company.
• The company focuses on enhancing its subscription offering, leveraging its advertising unit, and optimizing its business.
• In 2024, SiriusXM launched its next satellite, signed new extensions with automakers like Ford, Hyundai, and Mitsubishi, and expanded SiriusXM with 360L to additional car models.
• The service also launched in Tesla and Rivian vehicles, utilizing streaming technology.
• SiriusXM introduced new subscription solutions, including a three-year automotive subscription program and an off-platform podcast offering called SiriusXM Podcasts+.
• The company maintained its position as the #1 digital ad-supported audio player in North America, reaching approximately 160 million listeners.
• Investments were made in adtech solutions, including AI tools for the self-serve platform, to attract smalland medium-sized businesses to audio advertising.
• Throughout 2024, SiriusXM streamlined its team and focused on core differentiators to optimize its organization and cost structure.
• For 2025, the company is committed to a strategic focus on measurable returns on investment, a clear understanding of its target audience, and well-positioning its organization for the future.
• The annual meeting of stockholders is scheduled for May 28, 2025, with proposals including the election of directors, advisory vote on executive compensation frequency, and ratification of KPMG LLP as independent auditors.

Score: 7

Explanation: The document presents a balanced view, highlighting both achievements and challenges. While the company emphasizes its strengths and strategic focus, it also acknowledges the need for improvement and the risks involved. The sentiment is cautiously optimistic.

• SiriusXM completed its transaction with Liberty Media, becoming a fully independent public company.
• The company remains the leader in premium audio in the car, representing approximately 90% of its current subscriber base.
• SiriusXM is the #1 digital ad-supported audio player in North America, reaching approximately 160 million listeners.
• The company launched a new three-year automotive subscription program and SiriusXM Podcasts+.
• Investments in adtech solutions, including AI tools, aim to bring new businesses into audio advertising.

• The document contains forward-looking statements that are subject to risks and uncertainties.
• The company's future results of operations and financial condition could be affected by economic and market conditions.
• The company faces substantial competition and that competition has increased over time.
• The SiriusXM service has suffered a loss of subscribers and our Pandora ad-supported service has similarly experienced a loss of monthly active users.
• If the company's efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, are not successful, the business will be adversely affected.

SiriusXM is committed to a strategic focus on measurable returns on investment, a clear understanding of its target audience, and well-positioning its organization for the future in 2025 and beyond.

• Jennifer Witz, Chief Executive Officer, stated that 2024 was another strong year for SiriusXM and that the company ended the year with a clear, sharpened strategy to maintain its position and bolster the overall business for long-term financial success.
• The company is committed to the strategic focus outlined late last year, with the ultimate goal of both propelling the business forward and creating stockholder value.

The announcement reflects a broader industry trend of media companies focusing on subscription models, advertising revenue, and cost optimization to drive growth and profitability in a competitive landscape.

• The document mentions SiriusXM's position as the #1 digital ad-supported audio player in North America, indicating a leading position compared to competitors in the digital audio advertising space.
• The company's focus on subscription services aligns with strategies employed by companies like Spotify and Netflix, which prioritize recurring revenue streams.
• The emphasis on cost optimization and efficiency is a common theme among media companies seeking to improve profitability and shareholder value, similar to initiatives undertaken by Warner Bros. Discovery and other major players.

• The company's strategic focus on subscription and advertising revenue aims to create stockholder value.
• The emphasis on corporate responsibility and sustainability reflects a commitment to stakeholders, including employees, listeners, and communities.
• The company's efforts to promote diversity and inclusion are designed to create a positive impact on employees and the broader community.

• Stockholders are urged to vote their shares over the Internet, by phone, or by returning a proxy card.
• The company will report final voting results in a Current Report on Form 8-K filed with the SEC within four business days after the annual meeting.

• Since 2017, SiriusXM has entered into a series of agreements with Meyer Shank Racing, Inc., the owner of a professional race car team competing in the IndyCar Series and other auto racing series, to sponsor a professional race car team. Mr. Meyer, our former director and Vice Chairman, owns a minority interest in Meyer Shank Racing, Inc. In 2024, we spent $3.95 million in connection with this sponsorship and, in 2025, we expect to spend approximately $3 million.
• During 2024, SiriusXM and its subsidiaries purchased products and services from Berkshire Hathaway and its subsidiaries, including directors and officers insurance policies and fractional jet services from Net Jets. In 2024, we paid Berkshire Hathaway and its subsidiaries an aggregate of approximately $2.9 million for products and services.
• In the ordinary course of business during 2024, SiriusXM offered its employees through the Sirius XM Radio 401(k) Savings Plan and our Deferred Compensation Plan certain financial products, such as mutual and index funds, and services offered by The Vanguard Group.

• April 3, 2025: Record date for stockholders eligible to vote at the annual meeting.
• April 14, 2025: Proxy statement first distributed or made available to stockholders.
• May 28, 2025: Date of the 2025 Annual Meeting of Stockholders.
• December 15, 2025: Deadline for stockholders to submit proposals for inclusion in the 2026 proxy statement.
• January 28, 2026: Earliest date for stockholders to submit notice of director nominations or other business for consideration at the 2026 Annual Meeting.
• February 27, 2026: Latest date for stockholders to submit notice of director nominations or other business for consideration at the 2026 Annual Meeting.
• March 29, 2026: Deadline for stockholders to provide notice of intent to solicit proxies in support of director nominees for the 2026 Annual Meeting.