Vital Farms, INC Form 4 insider transactions

Chief People Officer of Vital Farms, Joseph Michael Holland, reports acquisition and disposal of company stock in a recent SEC filing.

Stephanie Coon, SVP of Strategy at Vital Farms, reports the acquisition of 7,528 shares of common stock and disposal of 60,451 shares.

Chief Supply Chain Officer Joseph Michael Holland of Vital Farms, Inc. reports acquisition of restricted stock units and disposal of common stock on March 3, 2025.

Joanne Bal, GC, SEC. AND HEAD OF IMPACT at Vital Farms, reported the acquisition of 7,924 shares of common stock and disposal of 67,295 shares on March 3, 2025, according to a Form 4 filing.

Matthew Ohayer, Executive Chairperson of Vital Farms, sold a portion of his holdings in common stock under a pre-arranged Rule 10b5-1 trading plan.

Russell Diez-Canseco, CEO of Vital Farms, exercised stock options and sold a portion of his holdings on February 12, 2025, according to a recent SEC filing.

Matthew Ohayer, Executive Chairperson of Vital Farms, sold shares of common stock on January 21, 2025, under a pre-arranged Rule 10b5-1 trading plan.

Kathryn McKeon, CMO and GM of Butter at Vital Farms, exercised stock options and sold shares of common stock on January 17, 2025, according to a Form 4 filing with the SEC.

Joanne Bal, GC, SEC. AND HEAD OF IMPACT of Vital Farms, Inc., reports the acquisition and disposal of common stock and employee stock options on January 17, 2025, according to a Form 4 filing.

Kathryn McKeon, Chief Marketing Officer of Vital Farms, exercised stock options and sold 12,300 shares of common stock at an average price of $42.08, pursuant to a pre-arranged Rule 10b5-1 trading plan.

Vital Farms CEO Russell Diez-Canseco exercised stock options and sold shares of common stock on January 13, 2025, under a pre-arranged Rule 10b5-1 trading plan.

Matthew O'Hayer, Executive Chairperson of Vital Farms, sold shares of common stock on December 19, 2024, under a pre-arranged Rule 10b5-1 trading plan.

Vital Farms CEO, Russell Diez-Canseco, exercised stock options and sold shares under a pre-arranged 10b5-1 trading plan.

Vital Farms Executive Chairman Matthew Ohayer donated 50,000 shares of company stock to a donor-advised fund on December 9, 2024.

Peter Nicholas Pappas, Chief Sales Officer of Vital Farms, sold 162 shares of common stock to cover tax obligations.

Matthew Ohayer, Executive Chairman of Vital Farms, reported the acquisition of 3,613 restricted stock units and indirect ownership of 1,742,000 common shares through a former spouse.

Vital Farms CEO, Russell Diez-Canseco, exercised stock options and sold shares on November 19, 2024, under a pre-arranged 10b5-1 trading plan.

Matthew Ohayer, Executive Chairman of Vital Farms, sold a total of 24,000 shares of common stock across three days under a pre-arranged 10b5-1 trading plan.

Vital Farms' Chief Financial Officer, Thilo Wrede, acquired 290 shares of common stock through the company's Employee Stock Purchase Plan.

Vital Farms CEO, Russell Diez-Canseco, acquired 326 shares of common stock through the company's Employee Stock Purchase Plan.

Joanne Bal, General Counsel, Secretary, and Head of Impact at Vital Farms, acquired 270 shares of common stock through the company's Employee Stock Purchase Plan.

Peter Nicholas Pappas, Chief Sales Officer of Vital Farms, Inc., acquired 250 shares of common stock through the company's Employee Stock Purchase Plan.

Stephanie Coon, SVP of Strategy at Vital Farms, acquired 422 shares of common stock through the company's Employee Stock Purchase Plan.

Vital Farms CEO, Russell Diez-Canseco, exercised stock options and sold a portion of his holdings under a pre-arranged 10b5-1 trading plan.

Vital Farms CEO Russell Diez-Canseco exercised call options to acquire 61,500 shares of common stock at $3.248 per share on November 5, 2024.

Matthew Ohayer, Executive Chairperson of Vital Farms, Inc., disposed of 61,500 shares of common stock at $3.248 per share on November 5, 2024, through the exercise of a call option.

Matthew O'Hayer, Executive Chairperson of Vital Farms, sold shares of common stock on October 21, 2024, under a pre-arranged Rule 10b5-1 trading plan.

Vital Farms CEO Russell Diez-Canseco exercised stock options and sold shares of common stock under a pre-arranged Rule 10b5-1 trading plan.

Matthew O'Hayer, Executive Chairperson of Vital Farms, sold shares of common stock on September 18, 2024, under a pre-arranged Rule 10b5-1 trading plan.

Reena Chauhan Van Hoven, Chief People Officer of Vital Farms, Inc., reported the acquisition of 3,581 restricted stock units (RSUs) on September 16, 2024.