Form 4: Vital Farms SVP Strategy, Stephanie Coon, Reports Stock Disposals to Cover Tax Obligations
SEC Filing
Stephanie Coon, SVP of Strategy at Vital Farms, reported disposing of shares to cover withholding tax obligations on March 10 and 11, 2025.
Summary
- Stephanie Coon, the SVP of Strategy at Vital Farms, Inc., filed a Form 4 on March 12, 2025, reporting changes in beneficial ownership.
- On March 10, 2025, she disposed of 1,901 shares of common stock at a price of $32.04 to cover withholding tax obligations.
- Following this transaction, she beneficially owned 58,550 shares.
- On March 11, 2025, she disposed of 1,625 shares of common stock at a price of $31.6 to cover withholding tax obligations.
- Following this transaction, she beneficially owned 56,925 shares.
Sentiment
Score: 5
Explanation: The document is a routine regulatory filing detailing stock disposals for tax purposes, indicating a neutral sentiment.
Industry Context
Form 4 filings are a routine part of insider trading regulations, providing transparency into the transactions of company insiders. This filing indicates stock disposals to cover tax obligations, which is a common practice.
Stakeholder Impact
- The disposal of shares by a company executive could have a minor impact on shareholder sentiment, but is unlikely to have a significant impact.
Key Dates
| Date | Description |
|---|---|
| 03/10/2025 | Disposal of 1,901 shares of Vital Farms common stock at $32.04 per share. |
| 03/11/2025 | Disposal of 1,625 shares of Vital Farms common stock at $31.6 per share. |
| 03/12/2025 | Form 4 filing date. |
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