Form 4: Vital Farms SVP of Strategy, Stephanie Coon, Reports Acquisition and Disposal of Common Stock

Stephanie Coon, SVP of Strategy at Vital Farms, reports the acquisition of 7,528 shares of common stock and disposal of 60,451 shares.

Summary

• On March 3, 2025, Stephanie Coon, SVP of Strategy at Vital Farms, reported transactions involving the company's common stock.
• She acquired 7,528 shares of common stock at $0.
• She disposed of 60,451 shares of common stock.
• Following these transactions, Ms. Coon still beneficially owns 60,451 shares of Vital Farms common stock.
• The filing also includes a Power of Attorney, effective December 12, 2024, authorizing individuals from Vital Farms and Cooley LLP to act on Ms. Coon's behalf for SEC filings related to Section 16 of the Securities Exchange Act of 1934.

Sentiment

Score: 5

Explanation: The document is a standard SEC filing, reflecting neutral sentiment as it reports insider transactions without expressing any opinion or outlook.

Future Outlook

The restricted stock units vest in three equal annual installments commencing on March 3, 2026, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

Industry Context

Form 4 filings are standard disclosures required by the SEC for company insiders, providing transparency into their transactions in the company's securities.

Stakeholder Impact

• The transactions may be of interest to shareholders as they provide insight into the actions of company insiders.

Key Dates