Purple Innovation, INC Form 4 insider transactions

Purple Innovation's Chief Financial Officer, Robert Gerard Lucian, has acquired 60,000 shares of Class A Common Stock.

Principal Accounting Officer George Turner acquired 6,576 shares of Purple Innovation via restricted stock unit vesting.

Chief Innovation Officer Jeffrey Layne Hutchings acquired 16,881 shares of Purple Innovation, Inc. via RSU vesting.

Chief Operating Officer Eric Scott Haynor acquired 21,101 shares of Purple Innovation, Inc. through the vesting of restricted stock units.

Chief of Owned Retail Jeffery Scott Kerby acquired 13,585 shares of Purple Innovation, Inc. through the vesting of restricted stock units.

CFO Todd Vogensen acquired 24,116 shares of Purple Innovation through the vesting of restricted stock units, with a portion withheld for tax obligations.

CEO Robert DeMartini acquired 80,386 shares of Purple Innovation through the vesting of restricted stock units, with a portion withheld for tax obligations.

Purple Innovation CEO Robert DeMartini acquired shares from RSU vesting but forfeited over 300,000 performance units due to unmet stock targets.

Purple Innovation's COO, Eric Scott Haynor, reported the vesting of Restricted Stock Units and the forfeiture of Performance Stock Units.

Jeffery Scott Kerby, Chief of Owned Retail at Purple Innovation, reported planned acquisitions of Class A Common Stock from RSU vesting and disposition of shares for tax withholding, alongside the forfeiture of Performance Stock Units.

Purple Innovation's Principal Accounting Officer, George Turner Ulrich, converted Restricted Stock Units into Class A Common Stock while Performance Stock Units expired unvested.

Purple Innovation's Chief Financial Officer, Todd E. Vogensen, converted 43,210 Restricted Stock Units into common stock and sold shares for tax purposes.

Purple Innovation's Chief Innovation Officer, Jeffrey Layne Hutchings, acquired 11,235 Class A Common Stock shares from RSU vesting, while 62,595 Performance Stock Units did not vest due to unmet price targets.

Purple Innovation, Inc.'s Chief Operating Officer, Eric Scott Haynor, converted Restricted Stock Units into Class A Common Stock, increasing his direct beneficial ownership, while Performance Stock Units failed to vest due to unmet stock price targets.

Jeffrey Layne Hutchings, Chief Innovation Officer at Purple Innovation, reports the vesting of restricted stock units and the non-vesting of performance stock units.

Coliseum Capital Management and related entities received warrants to purchase Purple Innovation Class A common stock as part of an amendment to a credit agreement.

George Ulrich, Principal Accounting Officer of Purple Innovation, Inc., reports the vesting and subsequent disposal of restricted stock units, along with granting a power of attorney to Todd Vogensen for SEC filings.

Jack Roddy, Chief People Officer of Purple Innovation, Inc., reports the vesting of restricted stock units and subsequent conversion into Class A Common Stock.

Eric Haynor, Chief Operating Officer of Purple Innovation, Inc., reports the vesting and conversion of restricted stock units into Class A Common Stock.

Todd Vogensen, CFO of Purple Innovation, reports the vesting and conversion of restricted stock units into Class A Common Stock, along with a disposition of shares to cover tax obligations.

Jeff Hutchings, Chief Innovation Officer of Purple Innovation, Inc., reports the vesting and conversion of restricted stock units into Class A Common Stock on March 31, 2025.

CEO Robert DeMartini reports the vesting and conversion of restricted stock units into Class A Common Stock, along with a disposition of shares to cover tax obligations.

Scott Kerby, Chief of Owned Retail at Purple Innovation, Inc., reports the vesting of restricted stock units and subsequent sale of shares to cover tax obligations.

CEO Rob DeMartini exercised restricted stock units and sold a portion of the acquired shares to satisfy tax obligations, according to a recent SEC filing.

Chief Operating Officer of Purple Innovation, Eric Scott Haynor, received 350,000 Restricted Stock Units (RSUs) that will vest upon a change in control or on March 12, 2028, subject to certain employment conditions.

Jeffrey Layne Hutchings, Chief Innovation Officer of Purple Innovation, Inc., received 175,000 restricted stock units, vesting upon a change in control or on March 12, 2028, with potential pro-rata vesting upon involuntary termination.

Tricia McDermott, Chief Legal Officer of Purple Innovation, Inc., reports the vesting and subsequent disposal of restricted stock units to cover tax obligations.

Purple Innovation's CFO, Todd E. Vogensen, disposed of shares to satisfy tax withholding obligations upon the vesting of restricted stock units.

Purple Innovation's CFO, Todd E. Vogensen, was granted 450,000 restricted stock units that will vest upon a change in control or on March 12, 2028, with pro rata vesting upon involuntary termination.

Jeffery Scott Kerby, Chief of Owned Retail at Purple Innovation, Inc., sold shares of Class A Common Stock following the vesting of Restricted Stock Units.