Form 4: Purple Innovation Officer Scott Kerby Reports Stock Transactions

Sentiment:

SEC Form 4 Filing


Scott Kerby, Chief of Owned Retail at Purple Innovation, Inc., reports the vesting of restricted stock units and subsequent sale of shares to cover tax obligations.

Summary

  • Scott Kerby, an officer at Purple Innovation, Inc., filed a Form 4 on April 02, 2025, reporting transactions related to Class A Common Stock.
  • On March 31, 2025, 13,585 Restricted Stock Units (RSUs) vested and converted into Class A Common Stock.
  • Also on March 31, 2025, 4,647 shares were disposed of to cover tax obligations at a price of $0.7592 per share.
  • Following these transactions, Kerby directly owns 60,443 shares of Class A Common Stock and 27,170 Restricted Stock Units.
  • Kerby has granted Todd Vogensen power of attorney to handle SEC filings.

Sentiment

Score: 5

Explanation: This is a routine filing reflecting standard compensation practices; neither particularly positive nor negative.

Industry Context

Form 4 filings are a routine part of corporate governance, providing transparency into the transactions of company insiders.

Key Dates

DateDescription
March 24, 2025Date of Power of Attorney execution.
March 31, 2025Date of earliest transaction: vesting of RSUs and disposal of shares.
March 31, 2026Date of second vesting installment for Restricted Stock Units.
March 31, 2027Date of final vesting installment for Restricted Stock Units.
April 02, 2025Date of Form 4 filing.

Keywords

Form 4, Purple Innovation, PRPL, Scott Kerby, Restricted Stock Units, Class A Common Stock, Beneficial Ownership, SEC Filing, Todd Vogensen, Power of Attorney

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