Form 4: Purple Innovation Officer Scott Kerby Reports Stock Transactions
SEC Form 4 Filing
Scott Kerby, Chief of Owned Retail at Purple Innovation, Inc., reports the vesting of restricted stock units and subsequent sale of shares to cover tax obligations.
Summary
- Scott Kerby, an officer at Purple Innovation, Inc., filed a Form 4 on April 02, 2025, reporting transactions related to Class A Common Stock.
- On March 31, 2025, 13,585 Restricted Stock Units (RSUs) vested and converted into Class A Common Stock.
- Also on March 31, 2025, 4,647 shares were disposed of to cover tax obligations at a price of $0.7592 per share.
- Following these transactions, Kerby directly owns 60,443 shares of Class A Common Stock and 27,170 Restricted Stock Units.
- Kerby has granted Todd Vogensen power of attorney to handle SEC filings.
Sentiment
Score: 5
Explanation: This is a routine filing reflecting standard compensation practices; neither particularly positive nor negative.
Industry Context
Form 4 filings are a routine part of corporate governance, providing transparency into the transactions of company insiders.
Key Dates
| Date | Description |
|---|---|
| March 24, 2025 | Date of Power of Attorney execution. |
| March 31, 2025 | Date of earliest transaction: vesting of RSUs and disposal of shares. |
| March 31, 2026 | Date of second vesting installment for Restricted Stock Units. |
| March 31, 2027 | Date of final vesting installment for Restricted Stock Units. |
| April 02, 2025 | Date of Form 4 filing. |
Keywords
Form 4, Purple Innovation, PRPL, Scott Kerby, Restricted Stock Units, Class A Common Stock, Beneficial Ownership, SEC Filing, Todd Vogensen, Power of Attorney
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