Purple Innovation, INC Form 4 insider transactions

CEO Robert DeMartini reports the vesting and conversion of restricted stock units into Class A Common Stock, along with a disposition of shares to cover tax obligations.

Principal Accounting Officer Ulrich Turner reports the vesting and subsequent disposal of Class A Common Stock and Restricted Stock Units.

Eric Scott Haynor, Chief Operating Officer of Purple Innovation, Inc., reported the vesting of restricted stock units and subsequent conversion into Class A Common Stock on March 15, 2025.

Jeffrey Layne Hutchings, Chief Innovation Officer of Purple Innovation, Inc., acquired 11,235 shares of Class A Common Stock on March 15, 2025, through the vesting of Restricted Stock Units.

Jack Roddy, Chief People Officer of Purple Innovation, Inc., received 175,000 restricted stock units that will vest upon a change in control or on March 12, 2028.

Chief People Officer Jack Roddy reports transactions involving Purple Innovation, Inc. Class A Common Stock and Restricted Stock Units.

Chief Operating Officer of Purple Innovation, Eric Scott Haynor, reports the acquisition of 350,000 Restricted Stock Units (RSUs) on March 12, 2024.

Jeffrey Layne Hutchings, Chief Innovation Officer of Purple Innovation, Inc., acquired 175,000 restricted stock units on March 12, 2024, according to a Form 4 filing with the SEC.

Purple Innovation's CFO, Todd E. Vogensen, was granted 450,000 restricted stock units that will vest upon a change in control or on March 12, 2028.

Jack Roddy, Chief People Officer of Purple Innovation, Inc., was granted 175,000 restricted stock units on March 12, 2024, according to a Form 4 filing.

Purple Innovation issued warrants to Coliseum Capital and related entities as partial consideration for a $19 million loan to a subsidiary, according to a Form 4 filing.

Purple Innovation director Douglas Scott Peterson transferred shares of Class A Common Stock to the Scott and Christina Peterson 101 Trust in two separate transactions.

Jack Roddy, Chief People Officer at Purple Innovation, reports the vesting of restricted stock units and conversion into Class A Common Stock.

Purple Innovation's CEO, Robert DeMartini, has recently increased his holdings in the company through a series of Class A Common Stock purchases.

Tricia McDermott, Chief Legal Officer of Purple Innovation, Inc., reports the acquisition of 51,245 Restricted Stock Units (RSUs) convertible to Class A Common Stock.

Jack Roddy, Chief People Officer of Purple Innovation, Inc., was granted 50,643 Restricted Stock Units (RSUs) on June 20, 2024, which will vest in three equal annual installments.

Jeffrey Layne Hutchings, Chief Innovation Officer of Purple Innovation, Inc., was granted 50,643 restricted stock units (RSUs) on June 20, 2024, which vest in three equal annual installments.

Principal Accounting Officer Ulrich George Turner acquired 19,728 Restricted Stock Units of Purple Innovation, Inc. on June 20, 2024, according to a Form 4 filing.

Purple Innovation CEO, Robert DeMartini, received 241,157 restricted stock units (RSUs) on June 20, 2024, which vest in three equal annual installments starting March 31, 2025.

Jeffery Scott Kerby, Chief of Owned Retail at Purple Innovation, Inc., acquired 40,755 Restricted Stock Units on June 20, 2024, according to a Form 4 filing with the SEC.

Keira Krausz, Chief Marketing Officer of Purple Innovation, Inc., reports the acquisition of 56,069 Restricted Stock Units (RSUs) on June 20, 2024.

Todd E. Vogensen, CFO of Purple Innovation, Inc., was granted 72,347 restricted stock units on June 20, 2024, which vest in three equal annual installments.

Eric Scott Haynor, Chief Operating Officer of Purple Innovation, Inc., acquired 63,303 restricted stock units on June 20, 2024, according to a Form 4 filing with the SEC.

Eric Scott Haynor, Chief Operating Officer of Purple Innovation, Inc., acquired 12,572 shares of Class A Common Stock on June 6, 2024, through the vesting of restricted stock units.

Jeffrey Layne Hutchings, Chief Innovation Officer of Purple Innovation, Inc., reports the vesting of 9,827 Class A Common Stock units on May 12, 2024.

Principal Accounting Officer Ulrich George Turner of Purple Innovation, Inc. purchased 4,000 shares of Class A Common Stock at $1.5152 per share on March 22, 2024.

CEO Robert DeMartini converted restricted stock units into Class A Common Stock on March 25, 2024.

George Ulrich, Principal Accounting Officer of Purple Innovation, Inc., reports stock transactions related to restricted stock units and performance stock units, and updates his power of attorney.

Chief People Officer Jack Roddy reports transactions involving Purple Innovation, Inc. Class A Common Stock and Restricted Stock Units.

Keira Krausz, Chief Marketing Officer of Purple Innovation, Inc., exercised restricted stock units and sold shares to satisfy tax withholding obligations on March 15, 2024.