Form 4: Bread Financial Holdings Director Ballou Receives Stock Grant

Director Roger H. Ballou acquired 3,473 shares of Bread Financial Holdings common stock on June 17, 2024, in the form of restricted stock units.

Summary

• On June 17, 2024, Roger H. Ballou, a director of Bread Financial Holdings, Inc., was granted 3,473 shares of common stock in the form of restricted stock units.
• These restricted stock units will vest on June 17, 2025.
• Following this transaction, Ballou's total beneficial ownership includes 18,137 unrestricted shares and various unvested restricted stock units granted over the years, totaling 38,315 shares.

Sentiment

Score: 7

Explanation: The document reflects a routine compensation practice, indicating stability and alignment of interests. It's a neutral to slightly positive event.

Positives

• The grant of restricted stock units aligns the director's interests with the long-term performance of the company.
• The vesting schedule encourages continued service and contribution to the company.

Future Outlook

The document does not contain specific forward-looking statements beyond the vesting date of the restricted stock units.

Industry Context

This is a standard practice for compensating and incentivizing board members in publicly traded companies. Stock grants are a common way to align the interests of directors with those of shareholders.

Comparison to Industry Standards

• Stock grants to directors are a common practice across the financial industry.
• Companies like American Express, Capital One, and Discover Financial Services also utilize stock grants as part of their director compensation packages.
• The size and vesting schedule of the grant are generally in line with industry standards for companies of similar size and market capitalization.

Stakeholder Impact

• The stock grant aligns the director's interests with those of the shareholders, potentially leading to better decision-making for the company's long-term success.

Key Dates