Form 4: Bread Financial Executive Sells Shares for Tax Payments

Joseph L. Motes III, EVP, CAO, General Counsel & Secretary of Bread Financial Holdings, Inc., reported a sale of 346 common shares to cover tax liabilities.

Summary

• Joseph L. Motes III, EVP, CAO, General Counsel & Secretary of Bread Financial Holdings, Inc. (BFH), reported a transaction on December 11, 2025.
• The transaction involved the disposition of 346 shares of BFH Common Stock at a price of $73.62 per share.
• This disposition was a withholding of shares to pay taxes associated with the early vesting of restricted stock units, triggered by Mr. Motes becoming retirement eligible.
• Following this transaction, Mr. Motes beneficially owns 123,734 shares of BFH Common Stock.
• The total beneficial ownership includes 45,162 unrestricted shares and various unvested restricted stock units granted between March 2023 and February 2025.

Sentiment

Score: 5

Explanation: The filing reports a routine insider transaction involving the disposition of shares for tax obligations related to RSU vesting, which is a standard event and does not indicate a positive or negative sentiment for the company's operational or financial performance.

Positives

• Early vesting of restricted stock units indicates the executive met certain eligibility criteria, such as becoming retirement eligible, which is a positive for the executive.

Negatives

• A reduction of 346 shares from the executive's direct beneficial ownership due to tax withholding.

Future Outlook

This Form 4 does not contain any forward-looking statements or guidance.

Industry Context

This is a routine insider transaction filing (Form 4) and does not provide information relevant to broader industry trends or competitors. It reflects standard executive compensation and tax practices.

Comparison to Industry Standards

• This filing details a standard executive compensation event (vesting of RSUs) and subsequent tax withholding, which is a common practice across publicly traded companies. No specific comparable companies or projects are mentioned or implied.

Stakeholder Impact

• Shareholders: Minimal direct impact as it is a small, routine transaction for tax purposes.
• Employees: No direct impact.
• Customers: No direct impact.
• Suppliers: No direct impact.
• Creditors: No direct impact.

Key Dates

Keywords

Bread Financial Holdings, Inc., BFH, Joseph L. Motes III, Insider transaction, Form 4, Restricted stock units, Tax withholding, Executive compensation, Share disposition