Form 4: Bread Financial Director Roger Ballou Receives New Restricted Stock Unit Grant

Roger H. Ballou, a Director at Bread Financial Holdings, Inc., has been granted 2,802 restricted stock units, which are set to vest on June 16, 2026.

Summary

• Roger H. Ballou, a Director of Bread Financial Holdings, Inc. (BFH), acquired 2,802 shares of common stock on June 16, 2025.
• These shares are represented by restricted stock units (RSUs) that will vest on June 16, 2026.
• Following this transaction, Mr. Ballou beneficially owns a total of 41,117 securities.
• The total beneficial ownership includes 18,705 unrestricted shares and various tranches of unvested restricted stock units granted between 2015 and 2024, in addition to the new grant.

Sentiment

Score: 5

Explanation: The document reports a routine insider transaction (grant of RSUs) which is a neutral event in terms of immediate company performance or outlook. It reflects standard compensation practices.

Positives

• The grant of restricted stock units to a director aligns management's interests with those of shareholders, as the value of the compensation is tied to the company's stock performance.

Future Outlook

The newly granted restricted stock units are scheduled to vest on June 16, 2026, indicating a future milestone for the director's equity compensation.

Industry Context

The granting of restricted stock units to directors is a common practice in publicly traded companies across various industries, serving as a form of long-term incentive compensation designed to align the interests of directors with those of shareholders.

Comparison to Industry Standards

• The use of restricted stock units (RSUs) as a component of director compensation is a standard practice across many industries, including financial services, aligning with corporate governance best practices that tie executive and director incentives to long-term shareholder value.
• While specific comparable companies or projects are not detailed in this filing, the structure of RSU grants is widely adopted by peers in the financial sector, such as Synchrony Financial (SYF) or Alliance Data Systems (ADS), which also utilize equity-based compensation to retain and incentivize key personnel.

Related Party Transactions

• The acquisition of 2,802 restricted stock units by Roger H. Ballou, a Director, constitutes a related party transaction as it involves compensation from the company to a member of its board.

Stakeholder Impact

• Shareholders: The grant of RSUs to a director helps align the director's financial interests with the long-term performance of the company, potentially benefiting shareholders through improved governance and strategic decisions.

Next Steps

• The 2,802 restricted stock units granted to Roger H. Ballou are expected to vest on June 16, 2026.

Key Dates

Keywords

Bread Financial Holdings, BFH, Roger H. Ballou, Director, Restricted Stock Units, RSU, SEC Form 4, Insider Transaction, Equity Compensation, Stock Grant