Mediaalpha, INC Form 4 insider transactions

MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock for tax purposes under a pre-arranged trading plan.

MediaAlpha CEO Steven Yi sold 24,000 shares of Class A Common Stock over three days in January 2026, pursuant to a pre-arranged 10b5-1 trading plan to cover tax obligations from RSU vesting.

MediaAlpha Director Eugene Nonko sold 36,300 shares of Class A Common Stock in January 2026 under a pre-arranged 10b5-1 plan to cover tax liabilities from RSU vesting.

MediaAlpha CEO Steven Yi sold 24,000 shares of Class A Common Stock over three days in early January 2026, pursuant to a pre-arranged 10b5-1 trading plan to cover tax obligations from RSU vesting.

MediaAlpha Director Eugene Nonko sold a total of 36,300 Class A Common Stock shares across three days in early January 2026, pursuant to a Rule 10b5-1 trading plan.

MediaAlpha's Chief Technology Officer, Kuanling Amy Yeh, sold 3,000 shares of Class A Common Stock for tax purposes under a pre-arranged Rule 10b5-1 trading plan.

MediaAlpha Director Eugene Nonko sold Class A Common Stock totaling 36,300 shares over three days in December 2025, pursuant to a pre-arranged Rule 10b5-1 trading plan to cover tax obligations.

MediaAlpha's CEO, President, and Co-Founder Steven Yi sold 24,000 shares of Class A Common Stock over three days in late December 2025, pursuant to a pre-arranged 10b5-1 trading plan to cover tax obligations.

MediaAlpha Director Eugene Nonko sold 36,300 shares of Class A Common Stock across three days in December 2025, primarily to cover tax liabilities from RSU vesting.

MediaAlpha's CEO, Steven Yi, sold 24,000 shares of Class A Common Stock over three days in December 2025, pursuant to a Rule 10b5-1 trading plan to cover tax liabilities from RSU vesting.

MediaAlpha Director Eugene Nonko sold Class A Common Stock totaling 36,300 shares across three days in December 2025, pursuant to a Rule 10b5-1 plan to cover RSU vesting taxes.

MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock at an average price of $12.8304 to cover tax liabilities from RSU vesting.

MediaAlpha CEO Steven Yi sold 24,000 shares of Class A Common Stock over three days in December 2025, pursuant to a pre-arranged 10b5-1 trading plan to cover tax obligations from RSU vesting.

Jeffrey B. Coyne, General Counsel of MediaAlpha, Inc., sold 5,000 shares of Class A Common Stock for $13.1579 per share to cover tax obligations.

MediaAlpha's Chief Technology Officer, Kuanling Amy Yeh, sold a total of 15,000 Class A Common Stock shares under a pre-arranged 10b5-1 trading plan to cover tax liabilities.

MediaAlpha's CEO, Steven Yi, sold 24,000 shares of Class A Common Stock over three days in December 2025, pursuant to a pre-arranged Rule 10b5-1 trading plan to cover tax obligations from RSU vesting.

MediaAlpha Director Eugene Nonko sold 36,300 shares of Class A Common Stock over three days in December 2025, primarily to cover tax liabilities from RSU vesting, as part of a pre-arranged trading plan.

MediaAlpha CEO Steven Yi sold 24,000 shares of Class A Common Stock for tax purposes under a pre-arranged Rule 10b5-1 trading plan.

MediaAlpha Director Eugene Nonko sold Class A Common Stock totaling 36,200 shares across direct and indirect holdings in early December 2025, pursuant to a pre-arranged 10b5-1 trading plan to cover tax obligations.

MediaAlpha Director Eugene Nonko sold Class A Common Stock totaling 36,300 shares across direct and indirect holdings in late November 2025, pursuant to a pre-arranged 10b5-1 trading plan.

MediaAlpha CEO Steven Yi executed sales of 24,000 Class A Common Stock shares in late November 2025, as part of a Rule 10b5-1 plan to cover tax obligations from RSU vesting.

MediaAlpha's General Counsel, Jeffrey B. Coyne, reported the vesting of 6,544 restricted stock units and the subsequent sale of 13,263 shares to cover tax obligations.

MediaAlpha CEO Steven Yi sold 24,000 shares of Class A Common Stock over three days in November 2025, pursuant to a pre-arranged Rule 10b5-1 trading plan to cover tax obligations.

MediaAlpha Director Eugene Nonko sold 36,300 shares of Class A Common Stock over three days to cover tax liabilities from RSU vesting.

MediaAlpha's CEO, President, and Co-Founder Steven Yi acquired 18,294 shares of Class A Common Stock through the vesting of Restricted Stock Units.

MediaAlpha's Chief Financial Officer, Patrick Ryan Thompson, reported the vesting of 9,772 restricted stock units and subsequent tax-related share disposals on November 15, 2025.

MediaAlpha's Chief Technology Officer, Kuanling Amy Yeh, reported the vesting of 15,315 Restricted Stock Units into Class A Common Stock, increasing her direct beneficial ownership.

MediaAlpha Director Eugene Nonko converted 18,294 Restricted Stock Units into Class A Common Stock on November 15, 2025, increasing his direct beneficial ownership.

MediaAlpha's Chief Revenue Officer, Keith Cramer, acquired 14,984 shares of Class A Common Stock through the vesting of Restricted Stock Units on November 15, 2025.

MediaAlpha, Inc. Director Ramon Jones was granted 7,250 restricted stock units as compensation for his board service, vesting in 2026.