Form 4: Zillow Director Sells Shares Under 10b5-1 Plan

Zillow Group Director Erik C. Blachford sold 965 shares of Class C Capital Stock for $72.51 per share, reducing his direct beneficial ownership to 33,543 shares.

Summary

• Erik C. Blachford, a Director of Zillow Group, Inc., reported a sale of Class C Capital Stock.
• The transaction involved the disposition of 965 shares.
• The shares were sold at a price of $72.51 per share.
• The sale occurred on December 3, 2025.
• Following this transaction, Mr. Blachford directly beneficially owns 33,543 shares of Class C Capital Stock.
• The sale was executed pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Blachford on March 7, 2025.

Sentiment

Score: 5

Explanation: A routine insider sale executed under a pre-arranged Rule 10b5-1 plan, which typically does not indicate a change in sentiment regarding the company's future prospects or operational performance.

Future Outlook

The filing does not contain any forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This filing is a routine insider transaction report and does not provide information relevant to broader industry trends or competitive analysis.

Stakeholder Impact

• Shareholders: The sale of shares by a director, while a reduction in insider ownership, was conducted under a pre-arranged 10b5-1 trading plan, which typically mitigates concerns about the transaction being based on new material non-public information.

Key Dates

Recommendation

The sale of shares by a director was executed pursuant to a pre-arranged Rule 10b5-1 trading plan, indicating a planned transaction rather than a reaction to new material information. Such routine sales typically do not signal a change in the company's fundamental outlook or warrant an immediate change in investment recommendation.

Keywords

Zillow, ZG, Z, Insider Trading, Form 4, Stock Sale, Director, Erik Blachford, 10b5-1 Plan, Beneficial Ownership