Form 4: Zillow CFO Jeremy Hofmann Sells Shares Under 10b5-1 Trading Plan

Zillow Group's Chief Financial Officer, Jeremy Hofmann, sold a total of 7,175 shares of Class C Capital Stock on November 27, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• Jeremy Hofmann, the Chief Financial Officer of Zillow Group, Inc., executed a sale of company stock on November 27, 2024.
• The transactions involved the sale of 6,975 shares of Class C Capital Stock at a weighted average price of $85.3527 per share.
• An additional 200 shares of Class C Capital Stock were sold at a price of $85.69 per share.
• These sales were conducted under a pre-established Rule 10b5-1 trading plan adopted on December 11, 2023.
• Following these transactions, Mr. Hofmann directly owns 99,362 shares of Class C Capital Stock.

Sentiment

Score: 5

Explanation: The document is a routine SEC filing detailing a pre-planned stock sale by an executive. It does not indicate any positive or negative sentiment about the company's performance.

Industry Context

This is a routine filing related to insider trading activity. It is common for executives to use 10b5-1 plans to sell shares to avoid accusations of insider trading.

Comparison to Industry Standards

• The use of 10b5-1 trading plans is a common practice among executives at publicly traded companies, including Zillow's competitors such as Redfin and Opendoor.
• These plans allow for scheduled sales of stock to avoid any appearance of trading on non-public information.
• The reported sale prices are within the typical trading range for Zillow stock, indicating no unusual market activity.

Stakeholder Impact

• The stock sale by the CFO may have a minor impact on shareholder sentiment, but it is unlikely to significantly affect the stock price given the pre-planned nature of the transaction.

Key Dates

Keywords

Zillow, Jeremy Hofmann, insider trading, Form 4, stock sale, Rule 10b5-1, CFO, Class C Capital Stock