Form 4: Zevia CEO Amy Taylor Reports RSU Grant & Tax-Related Stock Sales

Zevia PBC's President and CEO, Amy Taylor, reported the grant of over 1 million restricted stock units and subsequent sales of shares to cover tax liabilities.

Summary

• Amy Taylor, President & CEO and Director of Zevia PBC, was granted 1,021,277 restricted stock units (RSUs) on March 26, 2026, under the Zevia PBC 2021 Equity Incentive Plan.
• These newly granted RSUs will vest in 1/4 increments on each anniversary of March 26, 2026, with settlement occurring within 30 days following each vesting date.
• Taylor sold a total of 144,008 shares of Class A Common Stock across three separate transactions between March 26 and March 30, 2026.
• These sales were explicitly stated as 'sell to cover' transactions, made to satisfy tax withholding obligations in connection with the settlement of 169,394 RSUs and 202,882 RSUs, and do not represent discretionary trades.
• The weighted average sale prices for these transactions were $1.1674 for 66,731 shares on March 26, 2026, $1.1375 for 66,501 shares on March 27, 2026, and $1.162 for 10,776 shares on March 30, 2026.
• Following these reported transactions, Taylor directly beneficially owns 2,390,117 shares of Class A Common Stock, which includes 1,820,212 RSUs.
• An additional 5,500 shares are indirectly beneficially owned by Taylor's spouse.

Sentiment

Score: 6

Explanation: StockSavvy.ai views this as a neutral to slightly positive event. The RSU grant aligns executive incentives, while the sales are non-discretionary tax-related transactions, not indicative of a change in management's confidence or a negative outlook on the company's prospects.

Positives

• The grant of 1,021,277 restricted stock units (RSUs) to the President & CEO aligns management's long-term interests with those of shareholders, promoting sustained company performance.

Negatives

• The sale of 144,008 shares by the President & CEO, although for tax purposes, reduces her direct beneficial ownership of the company's Class A Common Stock.

Future Outlook

The filing does not contain specific forward-looking statements or guidance beyond the vesting schedule of the granted restricted stock units, which outlines future share entitlements.

Management Comments

• The sales of shares were made to satisfy tax withholding obligations through a 'sell to cover' transaction and do not represent a discretionary trade made by the Reporting Person.

Industry Context

StockSavvy.ai notes that executive equity grants and subsequent 'sell to cover' transactions are standard practices in public companies, aligning executive incentives with long-term company performance while managing tax obligations. The share price at which these transactions occurred ($1.12-$1.20) reflects the current market valuation of Zevia PBC, which is a key factor for executive compensation planning and tax implications.

Comparison to Industry Standards

• Executive compensation packages, particularly in the consumer beverage sector, frequently include significant equity components like RSUs, a common practice observed in companies such as Celsius Holdings or National Beverage Corp.
• The 'sell to cover' mechanism for managing tax liabilities upon RSU vesting is a widely accepted and routine method across various industries, including major consumer goods companies like PepsiCo and The Coca-Cola Company, where executives also receive substantial equity-based compensation.

Stakeholder Impact

• Shareholders: The RSU grant reinforces the alignment of executive interests with long-term shareholder value creation. The 'sell to cover' sales are a routine part of executive compensation and tax management, generally not impacting company operations or strategy.

Next Steps

• The 1,021,277 RSUs granted on March 26, 2026, will vest in 1/4 increments on each anniversary of the grant date.
• Settlement of vested RSUs will occur within 30 days following each respective vesting date.

Key Dates

Recommendation

The filing details routine executive compensation activities, specifically an RSU grant and subsequent tax-related stock sales. These transactions are not indicative of a change in the company's fundamental outlook or management's confidence, thus warranting a 'hold' recommendation based solely on this filing.

Keywords

Zevia PBC, ZVIA, Amy Taylor, Form 4, Insider Transaction, Restricted Stock Units, RSU, Equity Incentive Plan, Sell to Cover, Executive Compensation, Beneficial Ownership