8-K: Zevia Appoints New CEO, Revises Q2 Outlook

Zevia PBC announced the appointment of Alexandre Ruberti as its new CEO, succeeding Amy Taylor, and revised its second quarter 2026 outlook to the high end of guidance for net sales and at or above prior expectations for Adjusted EBITDA.

Summary

• Zevia PBC has appointed Alexandre Ruberti as its new President and Chief Executive Officer, effective June 15, 2026, succeeding Amy Taylor.
• Amy Taylor resigned as CEO but will remain on the Board of Directors and serve as a consultant for approximately two months to ensure a smooth transition.
• Alexandre Ruberti brings over 25 years of experience in the beverage industry, including previous roles at Red Bull and as CEO of Future Farm.
• The company has revised its outlook for the second quarter of 2026, now expecting net sales to be at the high end of its previous guidance range.
• Adjusted EBITDA for the second quarter of 2026 is now expected to be at or above the company's prior outlook.
• Zevia plans to report its second quarter earnings results on August 5, 2026.

Sentiment

Score: 7

Explanation: StockSavvy.ai views this as a positive development due to the appointment of an experienced CEO and an improved Q2 outlook, though leadership transitions always carry some inherent risk.

Positives

• Appointment of Alexandre Ruberti, a seasoned beverage executive with extensive industry experience, as the new CEO.
• Revised second quarter 2026 net sales outlook is now expected to be at the high end of the previous guidance range.
• Revised second quarter 2026 Adjusted EBITDA outlook is expected to be at or above the prior range.
• Amy Taylor will continue to serve on the Board of Directors and provide transition support as a consultant.
• Alexandre Ruberti's prior experience includes significant leadership roles at Red Bull, driving distribution expansion and commercial performance.
• Ruberti has experience with growth companies and has served on boards of public and private companies, including Celsius Holdings.

Negatives

• Departure of the previous CEO, Amy Taylor, signifies a leadership change.
• Amy Taylor's departure to become CEO of Angel City Football Club may indicate a focus shift or external opportunities.

Risks

• The transition of leadership could present challenges in maintaining operational continuity and strategic direction.
• Execution risk associated with the new CEO's strategy to accelerate growth and profitability.
• Reliance on continued strong performance in a competitive beverage market.
• Potential for unforeseen challenges in capturing the full potential of the brand as stated by the new CEO.

Future Outlook

The company has revised its second quarter 2026 outlook, now expecting net sales to be at the high end of its previous guidance range and Adjusted EBITDA to be at or above its prior outlook. Zevia plans to report its second quarter earnings results on August 5, 2026.

Management Comments

• "We are delighted to appoint Alexandre as our next Chief Executive Officer. Alexandre combines deep industry expertise with a proven ability to build exceptional teams, execute strategy, and scale businesses for long-term success. His familiarity with Zevia, coupled with his leadership experience and strategic perspective, make him uniquely qualified to lead the Company into its next chapter. The Board is confident that he will build on our strong foundation and drive continued growth, innovation, and value creation for all stakeholders."
• "I am honored to step into the role of CEO. Zevia has reached a clear inflection point and established a strong foundation for accelerated growth and profitability. The focus now shifts from rebuilding to accelerating execution and capturing the full potential of the brand. Having served on the board, I have gained deep knowledge of the business and have strong conviction in our strategy, leadership team, and growth trajectory. I look forward to working closely with the team to build on this momentum and drive sustained long-term value creation for all stakeholders."
• "Im incredibly proud of the team weve built and the transformation that we have achieved. I have known Alexandre for nearly 15 years and believe he is the ideal choice to lead Zevia into its next phase of growth as a trusted leader, proven operator, and results-driven executive of exceptional integrity. I look forward to continuing to serve on the Board of Directors and supporting Alexandre and the leadership team through this transition period."

Industry Context

StockSavvy.ai notes that leadership changes are common in the beverage industry, especially for companies aiming to accelerate growth. Alexandre Ruberti's background with Red Bull and other growth-oriented companies suggests a focus on scaling operations and commercial performance, aligning with Zevia's stated goal of shifting from rebuilding to accelerating execution.

Management Changes

Related Party Transactions

• Amy Taylor will receive consulting fees and subsidized COBRA premiums during her transition period.
• Alexandre Ruberti entered into an Offer Letter and a standard Severance Agreement with the Company.

Stakeholder Impact

• Shareholders: Potential for renewed growth and value creation under new leadership, with an improved Q2 outlook.
• Employees: Leadership transition may bring new strategic direction and operational focus.
• Board of Directors: Continuity maintained with Amy Taylor remaining as a director and consultant.
• Creditors: Improved financial outlook (net sales and EBITDA) could positively impact credit standing.

Next Steps

• Zevia will report its second quarter earnings results on August 5, 2026.
• Alexandre Ruberti will focus on accelerating execution and capturing the brand's full potential.
• Amy Taylor will continue to serve as a consultant for approximately two months to facilitate a seamless transition.
• Alexandre Ruberti will continue to serve as a Class III director of the Company.

Key Dates

Recommendation

The appointment of an experienced CEO and an improved Q2 outlook are positive indicators. However, the departure of the previous CEO and the need for the new CEO to execute on accelerating growth warrant a 'hold' recommendation until further performance under the new leadership is demonstrated.

Keywords

Zevia, CEO Appointment, Alexandre Ruberti, Amy Taylor, Beverage Industry, Q2 Outlook, Net Sales, Adjusted EBITDA