Form 4: Zeta Global Holdings Director William Landman Reports Acquisition of Shares as Director Compensation

Director William Landman reports acquiring 838 shares of Zeta Global Holdings Corp. as part of his quarterly retainer in the form of restricted stock.

Summary

• William Landman, a director of Zeta Global Holdings Corp., filed a Form 4 disclosing changes in his beneficial ownership of the company's stock.
• On October 1, 2024, Landman acquired 838 shares of Class A Common Stock at a price of $29.83 per share as payment for his quarterly retainer for director services.
• These shares were granted under the company's 2021 Incentive Award Plan and vest over time.
• Following the transaction, Landman directly owns 248,930 shares of Class A Common Stock.
• Landman also has indirect ownership of 66,664 shares through CMS Platinum Fund, L.P. and 607,165 shares through his spouse.

Sentiment

Score: 7

Explanation: The sentiment is neutral to positive. A director acquiring shares as part of their compensation is generally a good sign, indicating alignment with shareholder interests. The vesting schedule promotes long-term commitment.

Positives

• The acquisition of shares by a director demonstrates confidence in the company.
• The use of restricted stock as compensation aligns the director's interests with those of the shareholders.

Industry Context

Directors commonly receive stock as part of their compensation packages, aligning their interests with shareholders. The vesting schedule is a standard practice to ensure long-term commitment.

Comparison to Industry Standards

• Director compensation packages often include a mix of cash and equity.
• Companies like Salesforce (CRM) and Workday (WDAY) also use equity-based compensation for their directors.
• The vesting schedule of 25% after one year and the remaining 75% in quarterly installments is a typical vesting arrangement.

Stakeholder Impact

• The acquisition of shares by a director can positively influence shareholder confidence.
• The use of equity-based compensation aligns the director's interests with those of the shareholders.

Key Dates