Form 4: Zeta Global Holdings Corp. Director Stock Transactions

Robert H. Niehaus, a Director at Zeta Global Holdings Corp., reported transactions involving common stock, including a gift of securities.

Summary

• Robert H. Niehaus, a Director of Zeta Global Holdings Corp. (ZETA), reported several transactions related to the company's common stock.
• On November 12, 2025, 346,110 shares of common stock were acquired, with the ownership form listed as Direct.
• On May 7, 2026, 60,000 shares of common stock were disposed of via gift, with no consideration received.
• Following these transactions, Niehaus beneficially owns 604,575 shares of common stock directly.
• Additionally, 60,000 shares of common stock were acquired on May 7, 2026, and are held indirectly through The Robert and Kate Niehaus Foundation, of which Niehaus is on the management board.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral filing, as it primarily details routine insider stock transactions and a gift to a foundation, without providing new financial performance data or strategic insights.

Positives

• Director Robert H. Niehaus continues to hold a significant number of shares (604,575) directly.
• The acquisition of 60,000 shares by The Robert and Kate Niehaus Foundation indicates continued support or investment in the company by entities associated with management.

Negatives

• A disposal of 60,000 shares via gift on May 7, 2026, represents a reduction in direct holdings, although the reason is stated as a gift.

Risks

• The filing does not explicitly mention any risks or future challenges.

Future Outlook

The filing does not contain any forward-looking statements or guidance.

Management Comments

• The reported transaction involved a transfer of securities by gift for which no payment of consideration was received by the reporting person.
• The reporting person is on the management board of The Robert and Kate Niehaus Foundation.

Industry Context

StockSavvy.ai notes that Form 4 filings are standard disclosures for insider transactions and do not inherently signal significant shifts in company strategy or performance. The transactions reported here are typical for a director managing their holdings and potentially reallocating assets to affiliated entities.

Related Party Transactions

• Transfer of 60,000 shares of common stock by gift from Robert H. Niehaus to The Robert and Kate Niehaus Foundation.

Stakeholder Impact

• Shareholders: No immediate impact expected as these are insider transactions and a gift, not a sale of a significant portion of holdings.
• Management: Reflects ongoing management of personal and affiliated holdings.
• The Robert and Kate Niehaus Foundation: Receives a gift of 60,000 shares, potentially increasing its asset base.

Next Steps

• Continued monitoring of insider transactions for any significant changes in beneficial ownership.

Key Dates

Keywords

Zeta Global Holdings Corp., ZETA, Form 4, SEC Filing, Stock Transaction, Beneficial Ownership, Director, Robert H. Niehaus, Common Stock, Gift of Securities