Form 4: Zeta Global Holdings CEO David Steinberg Reports Changes in Beneficial Ownership

David Steinberg, CEO of Zeta Global Holdings, reports transactions involving Class A and Class B Common Stock, as well as Performance-Based Restricted Stock Units (PSUs), including acquisitions, disposals, and transfers.

Summary

• David Steinberg, CEO of Zeta Global Holdings, filed a Form 4 detailing changes in his beneficial ownership of the company's securities.
• The report includes transactions involving Class A Common Stock, Class B Common Stock, and Performance-Based Restricted Stock Units (PSUs).
• On April 5, 2024, 10,400 Class A Common Stock were acquired and 1,365 shares were disposed of to cover taxes.
• Steinberg also reported holdings through various entities, including ACI Investment Partners, LLC, IAC Investment Company IX, LLC, CAIVIS Acquisition Corp. II, Kica Investments LLC, and family trusts.
• A transfer of 1,343,850 Performance-Based Restricted Stock Units from Mr. Steinberg to ACI Investment Partners, LLC was reported on April 3, 2024.
• The report details the vesting conditions and expiration dates of the PSUs, which are tied to the volume-weighted average closing price of Zeta Global's Class A Common Stock.
• Class B common stock is convertible at any time at the option of the holder into Class A common stock on a one-to-one basis.

Sentiment

Score: 5

Explanation: The document is a routine regulatory filing, so the sentiment is neutral. It simply reports transactions and holdings.

Positives

• The report provides transparency into the holdings and transactions of a key executive.
• The vesting of PSUs aligns executive compensation with the company's stock performance.

Future Outlook

The PSUs will be earned in the form of restricted stock units based upon the volume-weighted average closing price per share of the Issuer's Class A Common Stock during the final 20 consecutive trading days of each fiscal quarter beginning with the fourth fiscal quarter of 2024 and ending with, and including, the fourth fiscal quarter of 2028.

Management Comments

• Mr. Steinberg disclaims beneficial ownership of the shares held directly by ACI and IAC except to the extent of his pecuniary interest therein, if any.

Industry Context

Form 4 filings are a standard part of regulatory compliance for corporate insiders and provide insights into their investment activities.

Comparison to Industry Standards

• Tracking insider transactions is a common practice in financial analysis to gauge management's sentiment about the company's prospects.
• Comparing the vesting schedules and performance metrics of Zeta Global's PSUs to those of similar companies can provide insights into the company's compensation practices.

Stakeholder Impact

• The reported transactions may influence investor sentiment regarding Zeta Global Holdings.
• The vesting of PSUs could incentivize management to improve the company's stock performance, benefiting shareholders.

Key Dates