Form 4: Zeta Global Director John Sculley Reports Stock Transactions

Director John Sculley reports acquisition and disposal of Zeta Global Holdings Corp. Class A Common Stock due to retainer payment and trust transfer.

Summary

• On January 1, 2025, John Sculley, a director of Zeta Global Holdings Corp., acquired 1,389 shares of Class A Common Stock as payment for his quarterly retainer at a price of $17.99 per share.
• These shares were granted under the company's 2021 Incentive Award Plan and vest over time.
• Sculley also transferred 1,389 shares of Class A Common Stock to The Denim Revocable Trust for no consideration.
• Following these transactions, Sculley directly owns 0 shares and indirectly owns 1,124,957 shares through The Denim Revocable Trust and 1,040,164 shares through The Bluedge Revocable Trust.

Sentiment

Score: 6

Explanation: The sentiment is neutral. The filing reflects routine transactions related to director compensation and estate planning, with no clear positive or negative implications for the company's outlook.

Positives

• The acquisition of shares by a director, even as a retainer, can signal confidence in the company's future.
• The use of restricted stock as compensation aligns the director's interests with those of the shareholders.

Industry Context

Form 4 filings are routine disclosures required by the SEC to provide transparency into the transactions of company insiders. These filings are closely watched by investors to gauge sentiment and potential future actions of key individuals within the company.

Comparison to Industry Standards

• Director compensation in the form of stock is a common practice among publicly traded companies, such as Zeta Global, to align the interests of directors with those of shareholders.
• The vesting schedule of the restricted stock is also a standard practice to incentivize long-term commitment and performance.
• Transfers to revocable trusts are common estate planning strategies and do not necessarily indicate a change in the director's economic interest in the company.

Stakeholder Impact

• The transactions have a minimal direct impact on stakeholders.
• Shareholders may view the stock-based compensation as a positive alignment of interests.

Key Dates