Form 4: Zeta Global Director John Sculley Receives and Transfers Shares in Recent Transactions

Director John Sculley received shares as payment for director services and transferred shares to The Denim Revocable Trust.

Summary

• On April 1, 2024, John Sculley, a director of Zeta Global Holdings Corp., received 2,312 shares of Class A Common Stock as payment for his quarterly retainer for director services at a price of $10.81 per share.
• The shares were granted under the Issuer's 2021 Incentive Award Plan and vest over time.
• Also on April 1, 2024, Mr. Sculley transferred 2,312 shares of Class A Common Stock to The Denim Revocable Trust for no consideration.
• Following these transactions, Mr. Sculley directly owns 2,312 shares and indirectly owns 1,113,073 shares through The Denim Revocable Trust and 1,040,164 shares through The Bluedge Revocable Trust.

Sentiment

Score: 6

Explanation: The document reflects standard transactions related to director compensation and trust transfers, indicating a neutral sentiment.

Positives

• The receipt of shares as compensation aligns the director's interests with those of the company and its shareholders.
• The vesting schedule encourages long-term commitment from the director.

Industry Context

Form 4 filings are standard practice and provide transparency into the transactions of company insiders, allowing investors to track changes in ownership and potential alignment of interests.

Comparison to Industry Standards

• Director compensation in the form of stock is a common practice among publicly traded companies to align the interests of directors with those of shareholders.
• Vesting schedules are also standard to ensure long-term commitment.

Related Party Transactions

• The transfer of shares to The Denim Revocable Trust is a related party transaction.

Stakeholder Impact

• The transactions provide transparency to shareholders regarding director compensation and ownership.

Key Dates