Form 4: Zeta Global Director Acquires Shares

Zeta Global Holdings Corp. Director William Landman acquired 1,258 shares of Class A Common Stock as part of his quarterly retainer, valued at $19.87 per share.

Summary

• William Landman, a Director of Zeta Global Holdings Corp. (ZETA), acquired 1,258 shares of Class A Common Stock.
• The transaction occurred on October 1, 2025, with shares valued at $19.87 each.
• This acquisition represents payment for his quarterly retainer for director services, issued under the Issuer's 2021 Incentive Award Plan.
• The restricted stock vests 25% one year from the grant date and the remaining 75% in four equal quarterly installments starting on the first anniversary of the grant date.
• Following this transaction, Landman directly owns 272,951 shares and indirectly owns 607,165 shares through his spouse.

Sentiment

Score: 6

Explanation: The acquisition of shares by a director, even as compensation, generally indicates a degree of confidence and aligns management interests with shareholders. It's a routine event but slightly positive due to the insider ownership increase.

Positives

• Director William Landman's acquisition of shares aligns his interests with those of shareholders.
• The use of restricted stock for director compensation is a common practice that incentivizes long-term commitment.

Future Outlook

The acquired restricted stock will vest over time, with 25% vesting one year from the grant date and the remaining 75% vesting in four equal quarterly installments beginning on the first anniversary of the grant date.

Industry Context

The practice of compensating directors with equity, such as restricted stock, is a common corporate governance strategy across various industries. It aims to align the interests of directors with those of shareholders by tying a portion of their compensation to the company's stock performance.

Comparison to Industry Standards

• Compensating directors with restricted stock, as seen with William Landman's acquisition, is a widely accepted practice in publicly traded companies, including those in the technology and data analytics sectors like Zeta Global.
• This method is comparable to compensation structures at companies such as Adobe, Salesforce, or Oracle, where equity awards are a significant component of executive and director remuneration, fostering long-term commitment and performance alignment.

Related Party Transactions

• The acquisition of 1,258 shares of Class A Common Stock by Director William Landman as payment for his quarterly retainer constitutes a related party transaction between the company and a member of its board of directors.

Stakeholder Impact

• Shareholders: Increased alignment of director's interests with shareholder value through equity ownership.
• Employees: No direct impact mentioned.
• Customers: No direct impact mentioned.
• Suppliers: No direct impact mentioned.
• Creditors: No direct impact mentioned.

Next Steps

• Vesting of the restricted stock according to the specified schedule: 25% one year from the grant date and the remaining 75% in four equal quarterly installments beginning on the first anniversary of the grant date.

Key Dates

Recommendation

This Form 4 filing details a routine compensation event where a director receives restricted stock as part of their quarterly retainer. While it increases insider ownership and aligns interests, it does not provide new fundamental information about the company's performance, strategy, or financial health that would warrant a change in investment recommendation. It is a standard corporate governance practice.

Keywords

Zeta Global, ZETA, Insider Trading, Form 4, Director Compensation, Stock Acquisition, William Landman, Restricted Stock