Form 4: Zeta Global CFO Reports Stock Award Vesting After Performance Conditions Exceeded

Christopher E. Greiner, CFO of Zeta Global Holdings Corp., reports the vesting of performance-based restricted stock units (PSUs) after the company exceeded target performance levels.

Summary

• On February 12, 2025, Christopher E. Greiner, the CFO of Zeta Global Holdings Corp., reported a change in beneficial ownership of securities.
• The report details the vesting of 537,500 performance-based restricted stock units (PSUs) after the issuer determined that performance conditions exceeded the target level.
• These PSUs were initially granted on April 3, 2024, and are earned based on the volume-weighted average closing price per share of Zeta Global's Class A Common Stock during specific fiscal quarters.
• 33.33% of the vested securities vested on February 12, 2025, with the remainder vesting in equal installments every three months thereafter, contingent upon continued service.
• Greiner now beneficially owns 2,020,876 shares of Class A Common Stock directly.

Sentiment

Score: 7

Explanation: The document is generally positive as it indicates that the company has exceeded its performance targets, leading to the vesting of executive stock awards. This suggests good financial health and management effectiveness.

Positives

• The vesting of PSUs indicates that Zeta Global exceeded its performance targets, which is a positive sign for the company's performance.
• The CFO's increased stake in the company aligns his interests with those of the shareholders.

Future Outlook

The remaining PSUs will vest in equal installments every three months thereafter, subject to the reporting person's continued service with the Company through each applicable vesting date.

Industry Context

This filing is a routine disclosure related to executive compensation and is common in publicly traded companies. The vesting of PSUs is tied to company performance, which is a standard practice to incentivize executives.

Comparison to Industry Standards

• Performance-based equity compensation is a common practice among publicly traded companies to align executive incentives with shareholder value.
• Companies like Adobe, Salesforce, and Oracle also utilize performance-based equity awards for their executives.
• The specific metrics and vesting schedules vary, but the underlying principle of rewarding executives for achieving certain performance goals is consistent across the industry.

Stakeholder Impact

• Shareholders may view the vesting of PSUs positively, as it indicates that the company is achieving its performance goals.
• Employees may be motivated by the company's success and the alignment of executive incentives with company performance.

Next Steps

• The remaining PSUs will continue to vest in equal quarterly installments, contingent upon continued service.

Key Dates