Form 4: Zeta Global CFO Christopher Greiner Reports Stock Transactions

Christopher Greiner, CFO of Zeta Global Holdings Corp., reports acquisition and disposal of Class A Common Stock and performance-based restricted stock units (PSUs).

Summary

• Christopher Greiner, the Chief Financial Officer of Zeta Global Holdings Corp., filed a Form 4 detailing changes in beneficial ownership.
• On April 5, 2024, Greiner acquired 5,200 shares of Class A Common Stock upon the vesting of performance-based restricted stock units (PSUs).
• Also on April 5, 2024, 682 shares were withheld to satisfy tax obligations related to the vesting of PSUs at a price of $12.23 per share.
• The reported transactions leave Greiner with direct ownership of 1,626,344 shares of Class A Common Stock.
• On April 3, 2024, Greiner was granted 537,500 performance-based restricted stock units (PSUs).

Sentiment

Score: 6

Explanation: The document primarily reports routine stock transactions related to executive compensation. The vesting of PSUs suggests that performance conditions were partially met, which is mildly positive. However, there are no major positive or negative surprises.

Positives

• The vesting of PSUs indicates that performance conditions were partially met, suggesting positive performance for Zeta Global.
• The acquisition of shares through PSU vesting increases the CFO's stake in the company, aligning his interests with shareholders.

Negatives

• The withholding of shares for taxes reduces the number of shares the CFO ultimately receives.

Risks

• The value of the PSUs is contingent on Zeta Global's stock price performance.
• Unearned portions of the PSUs are expected to expire, which could impact the CFO's future compensation.

Future Outlook

The remaining PSUs will be earned in the form of restricted stock based upon the volume-weighted average closing price per share of the Issuer's Class A Common Stock during the final 20 consecutive trading days of each fiscal quarter ending with, and including, the fourth fiscal quarter of 2025 and 2028.

Industry Context

Form 4 filings are standard practice for company insiders to report transactions in their company's stock, providing transparency to investors.

Comparison to Industry Standards

• Tracking insider transactions is a common practice in financial analysis to gauge management's sentiment and confidence in the company's prospects.
• Comparing the vesting schedules and performance metrics of Zeta Global's PSUs to those of similar companies in the tech sector can provide insights into the competitiveness of their compensation packages.

Stakeholder Impact

• The transactions have a minor impact on shareholders as they reflect insider activity related to compensation.
• Employees participating in the Employee Stock Purchase Plan (ESPP) are also stakeholders affected by stock transactions.

Key Dates