SCHEDULE 13G/A: BlackRock Discloses 6.9% Stake in Zeta Global Holdings Corp.

Investment giant BlackRock, Inc. has reported a 6.9% beneficial ownership stake in Zeta Global Holdings Corp. common stock as of March 31, 2025, held for ordinary course of business.

Summary

• BlackRock, Inc. has filed an Amendment No. 2 to Schedule 13G, disclosing its beneficial ownership in Zeta Global Holdings Corp.
• As of March 31, 2025, BlackRock beneficially owns an aggregate of 14,826,867 shares of Zeta Global Holdings Corp. common stock.
• This ownership represents 6.9% of the total outstanding common stock of Zeta Global Holdings Corp.
• BlackRock holds sole voting power over 14,599,872 shares and sole dispositive power over 14,826,867 shares.
• The filing certifies that the securities were acquired and are held in the ordinary course of business and not for the purpose of changing or influencing control of the issuer.
• Various BlackRock business units, including BlackRock Investment Management, LLC, are involved in the beneficial ownership, with BlackRock Investment Management, LLC specifically noted as beneficially owning 5% or greater of the outstanding shares.

Sentiment

Score: 5

Explanation: The document is a factual regulatory filing disclosing beneficial ownership, with no explicit positive or negative sentiment regarding the issuer's performance or outlook. The certification of passive holding is neutral.

Positives

• The disclosure of a significant stake by a major institutional investor like BlackRock can signal confidence in Zeta Global Holdings Corp.'s market position.
• BlackRock's certification that the holding is for ordinary course of business and not for control purposes indicates a passive investment, which may reduce concerns about potential activist interventions or disruptive changes.

Negatives

• The document itself does not present any negative information regarding Zeta Global Holdings Corp.'s performance or outlook.

Risks

• The filing explicitly states that the shares were not acquired or held for the purpose of changing or influencing control of the issuer, mitigating a common risk associated with large block holdings.
• As a passive investment, BlackRock's stake does not imply active management or strategic support for Zeta Global Holdings Corp.'s operations, meaning the company must rely on its own internal strategies for growth and performance.

Future Outlook

This Schedule 13G filing is a disclosure of current beneficial ownership and does not contain forward-looking statements or guidance regarding Zeta Global Holdings Corp.'s future performance or BlackRock's future investment intentions beyond the certification of ordinary course holding.

Industry Context

This filing is a standard Schedule 13G, which is used by institutional investors to report passive ownership of 5% or more of a company's stock. BlackRock, as one of the world's largest asset managers, frequently appears in such filings across numerous public companies, indicating its role as a significant passive investor in the market. This particular filing highlights its continued investment in the marketing technology sector through Zeta Global Holdings Corp.

Comparison to Industry Standards

• As a Schedule 13G filing, this document primarily serves as a regulatory disclosure of beneficial ownership and does not provide performance metrics for comparison to industry standards.
• The 6.9% stake held by BlackRock is a significant institutional holding, common for large asset managers investing across a broad portfolio of public companies. There are no specific comparable companies or projects mentioned within this filing to assess performance against.

Corporate Governance

Stakeholder Impact

• Shareholders: The disclosure of a significant passive stake by a major institutional investor like BlackRock may be viewed positively, indicating institutional confidence and potentially contributing to market stability for the stock.
• Management: Awareness of a large, passive institutional holder, which typically implies less direct involvement in corporate strategy but still represents a significant portion of the shareholder base.

Next Steps

• The document does not outline any specific future actions, events, or milestones for Zeta Global Holdings Corp. or BlackRock beyond the ongoing regulatory compliance.

Key Dates

Keywords

BlackRock, Zeta Global Holdings Corp., Schedule 13G, Beneficial Ownership, Common Stock, Institutional Investor, Passive Investment, SEC Filing, Ownership Disclosure, ZETA