Form 4: Zebra Technologies CMO Sells Stock for Tax Liability
Insider Transaction Report
Zebra Technologies' Chief Marketing Officer, Robert John Armstrong Jr., sold 276 shares of Class A Common Stock to cover tax obligations.
Summary
- Robert John Armstrong Jr., Chief Marketing Officer of Zebra Technologies Corporation (ZBRA), reported a transaction on August 14, 2025.
- The transaction involved the disposition of 276 shares of Class A Common Stock.
- The shares were sold at a price of $327.71 per share.
- This disposition was coded as 'F', indicating a payment of tax liability by delivering or withholding securities incident to the vesting of a restricted stock award or exercise of a derivative security.
- Following this transaction, Mr. Armstrong beneficially owns 5,212 shares of Class A Common Stock.
- Mr. Armstrong also holds Stock Appreciation Rights (SARs): 166 SARs exercisable from May 2, 2020, expiring May 2, 2026, with an exercise price of $205.12; and 198 SARs exercisable from April 30, 2021, expiring April 30, 2027, with an exercise price of $244.97.
Sentiment
Score: 5
Explanation: The filing reports a routine insider transaction for tax purposes, which is neutral in terms of company performance or outlook.
Future Outlook
NA
Industry Context
NA
Stakeholder Impact
- The transaction has minimal direct impact on shareholders as it is a small, routine sale by an executive for tax purposes and does not indicate a change in company fundamentals or strategy.
- No direct impact on employees, customers, suppliers, or creditors is indicated by this filing.
Key Dates
| Date | Description |
|---|---|
| 05/02/2020 | Date when 166 Stock Appreciation Rights began to become exercisable in four equal annual installments. |
| 04/30/2021 | Date when 198 Stock Appreciation Rights began to become exercisable in four equal annual installments. |
| 08/14/2025 | Date of the reported transaction (disposition of Class A Common Stock). |
| 05/02/2026 | Expiration date for 166 Stock Appreciation Rights. |
| 04/30/2027 | Expiration date for 198 Stock Appreciation Rights. |
| 08/18/2025 | Date the Form 4 was signed. |
Keywords
Zebra Technologies, ZBRA, Insider Trading, Form 4, Stock Sale, Chief Marketing Officer, Robert John Armstrong Jr., Tax Liability, Stock Appreciation Rights
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