Form 4: Zebra Technologies CEO Sells Shares in Routine Transaction

Zebra Technologies CEO Bill Burns reported the disposition of 1,008 shares of Class A Common Stock at $254.27 per share.

Summary

• Bill Burns, Chief Executive Officer and Director of Zebra Technologies Corporation (ZBRA), reported a transaction involving Class A Common Stock.
• On December 17, 2025, 1,008 shares of Class A Common Stock were disposed of at a price of $254.27 per share.
• Following this transaction, Bill Burns directly beneficially owns 45,905 shares of Class A Common Stock.
• Bill Burns also holds Stock Appreciation Rights (SARs), including 4,364 SARs with an exercise price of $205.12, exercisable in four equal annual installments beginning May 2, 2020, and expiring May 2, 2026.
• Additionally, Bill Burns holds 3,901 SARs with an exercise price of $244.97, exercisable in four equal annual installments beginning April 30, 2021, and expiring April 30, 2027.

Sentiment

Score: 5

Explanation: The reported transaction is a routine disposition of shares by an insider, likely for tax withholding purposes, and does not inherently indicate a significant positive or negative sentiment regarding the company's operational performance or future prospects.

Positives

• The transaction occurred at a share price of $254.27, reflecting a strong market valuation for Zebra Technologies' Class A Common Stock.

Negatives

• The CEO's direct beneficial ownership of Class A Common Stock decreased by 1,008 shares following the transaction.

Future Outlook

This filing, a Form 4, reports an insider transaction and does not contain any forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This insider transaction report is specific to the beneficial ownership changes of a key executive at Zebra Technologies and does not provide information directly related to broader industry trends or competitive landscape.

Stakeholder Impact

• Shareholders: The impact is minimal as this is a routine insider transaction, likely for tax withholding, and does not suggest a change in the company's fundamental value or prospects.

Key Dates

Recommendation

The Form 4 reports a routine disposition of shares by the CEO, likely for tax withholding purposes. This type of transaction is common for executives and does not typically signal a change in the company's fundamental outlook or warrant a change in investment recommendation.

Keywords

Zebra Technologies, ZBRA, Bill Burns, Insider Transaction, Form 4, Stock Sale, CEO, Director, Stock Appreciation Rights