Form 4: Zebra Technologies CEO Bill Burns Reports Stock Disposal

Sentiment:

SEC Form 4


Bill Burns, CEO of Zebra Technologies, reported disposing of 1,548 shares of Class A Common Stock to cover tax obligations.

Summary

  • On March 1, 2025, Bill Burns, the CEO of Zebra Technologies, disposed of 1,548 shares of Class A Common Stock.
  • The transaction was executed at a price of $315.05 per share.
  • This disposal was related to tax obligations.
  • Following the transaction, Burns directly owns 34,467 shares of Class A Common Stock.
  • Burns also holds stock appreciation rights (SARs) for thousands of shares, which vest over several years.

Sentiment

Score: 5

Explanation: The document is a standard regulatory filing detailing an insider transaction. It doesn't inherently convey positive or negative sentiment, but rather provides factual information.

Industry Context

This filing is a routine disclosure of insider transactions, which are common in publicly traded companies. It provides transparency into the trading activities of company executives.

Comparison to Industry Standards

  • Executive stock transactions are a normal part of compensation and wealth management in publicly traded companies like Zebra Technologies.
  • Similar transactions are regularly reported by executives at comparable companies such as Honeywell, Motorola Solutions, and Datalogic.
  • The scale of the transaction is relatively small compared to the overall market capitalization of Zebra Technologies, which is typical for routine tax-related disposals.

Stakeholder Impact

  • The transaction is unlikely to have a significant impact on shareholders, as it represents a small percentage of the total outstanding shares.
  • The disposal is a personal financial matter for the CEO and does not directly affect employees, customers, suppliers, or creditors.

Key Dates

DateDescription
03/01/2025Date of stock disposal transaction
03/04/2025Date of Form 4 filing
05/10/2019First vesting date for some stock appreciation rights
05/10/2020Second vesting date for some stock appreciation rights
05/02/2020First vesting date for some stock appreciation rights
05/10/2021Third vesting date for some stock appreciation rights
04/30/2021First vesting date for some stock appreciation rights
05/02/2021Second vesting date for some stock appreciation rights
05/10/2022Fourth vesting date for some stock appreciation rights
04/30/2022Second vesting date for some stock appreciation rights
05/02/2022Third vesting date for some stock appreciation rights
05/02/2023Fourth vesting date for some stock appreciation rights
04/30/2023Third vesting date for some stock appreciation rights
04/30/2024Fourth vesting date for some stock appreciation rights
05/10/2025Expiration date for some stock appreciation rights
05/02/2026Expiration date for some stock appreciation rights
04/30/2027Expiration date for some stock appreciation rights

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