Form 4: Yum Brands President Sells Shares
Insider Transaction (Form 4)
David Eric Russell, Sr. Vice President, Controller of Yum Brands Inc, sold 7,961 shares of common stock on August 3, 2026 for $153.15 per share.
Summary
- Option exercise/conversion: acquired 23,163 Common Stock at $68.00 ($1,575,084) on August 3, 2026; holds 35,123 after (Direct).
- Disposition to the issuer: disposed of 15,202 Common Stock at $153.28 ($2,330,163) on August 3, 2026; holds 19,921 after (Direct).
- Open-market sale: disposed of 7,961 Common Stock at $153.15 ($1,219,227) on August 3, 2026; holds 11,960 after (Direct).
- Option exercise/conversion: disposed of 23,163 Stock Appreciation Right on August 3, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,219,227 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
David Eric Russell — Officer (Sr. Vice President, Controller)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-03 | Option exercise/conversion | Common Stock | 23,163 | $68 | $1.6M | 35,123 |
| 2026-08-03 | Disposition to the issuer | Common Stock | 15,202 | $153 | $2.3M | 19,921 |
| 2026-08-03 | Open-market sale | Common Stock | 7,961 | $153 | $1.2M | 11,960 |
| 2026-08-03 | Option exercise/conversion | Stock Appreciation Right | 23,163 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-03 | Option exercise/conversion (23,163 shares) |
| 2026-08-03 | Disposition to the issuer (15,202 shares) |
| 2026-08-03 | Open-market sale (7,961 shares) |
| 2026-08-03 | Option exercise/conversion (23,163 shares) |
Keywords
insider transaction, Form 4, YUM, YUM BRANDS INC, bearish, David Eric Russell
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