Form 4: Yum Brands CEO Sells Shares
Insider Transaction (Form 4)
Scott Mezvinsky, KFC Division CEO of Yum Brands Inc, sold 268 shares of common stock on August 3, 2026 for $153.15 per share.
Summary
- Option exercise/conversion: acquired 483 Common Stock at $68.00 ($32,844) on August 3, 2026; holds 483 after (Direct).
- Disposition to the issuer: disposed of 215 Common Stock at $153.28 ($32,955) on August 3, 2026; holds 268 after (Direct).
- Open-market sale: disposed of 268 Common Stock at $153.15 ($41,044) on August 3, 2026 (Direct).
- Option exercise/conversion: disposed of 483 Stock Appreciation Right on August 3, 2026; holds 2,410 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $41,044 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Scott Mezvinsky — Officer (KFC Division CEO)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-03 | Option exercise/conversion | Common Stock | 483 | $68 | $32.8K | 483 |
| 2026-08-03 | Disposition to the issuer | Common Stock | 215 | $153 | $33.0K | 268 |
| 2026-08-03 | Open-market sale | Common Stock | 268 | $153 | $41.0K | 0 |
| 2026-08-03 | Option exercise/conversion | Stock Appreciation Right | 483 | — | — | 2,410 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-03 | Option exercise/conversion (483 shares) |
| 2026-08-03 | Disposition to the issuer (215 shares) |
| 2026-08-03 | Open-market sale (268 shares) |
| 2026-08-03 | Option exercise/conversion (483 shares) |
Keywords
insider transaction, Form 4, YUM, YUM BRANDS INC, bearish, Scott Mezvinsky
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