8-K: YETI Names Scott Bomar New CFO, McMullen Steps Down

YETI Holdings, Inc. announced the appointment of Scott Bomar as its new Chief Financial Officer, succeeding Mike McMullen.

Summary

• Scott Bomar has been appointed Senior Vice President, Chief Financial Officer, and Treasurer of YETI Holdings, Inc., effective February 23, 2026.
• Mr. Bomar will also serve as the Company's principal accounting officer.
• He joins YETI from The Home Depot, Inc., where he served as Senior Vice President of Finance since 2022, and previously as SVP and CFO of Deluxe Corporation.
• Mike McMullen's role as Senior Vice President, Chief Financial Officer, and Treasurer ended as of February 23, 2026.
• Mr. McMullen will provide transition services as a consultant to the Company until May 31, 2026, at a rate of $10,000 per month, totaling $30,000.
• Mr. Bomar's compensation includes an annual base salary of $725,000, a 2026 target award of 100% of base salary under the short-term incentive plan, and a 250% of base salary target under the long-term incentive plan.
• He will receive a sign-on bonus of $500,000, sign-on equity grants of time-based restricted stock units (RSUs) valued at $2,500,000, and performance-based RSUs valued at $1,000,000.
• A relocation bonus of $100,000 is also part of Mr. Bomar's compensation package, and he is eligible for the Senior Leadership Severance Benefits Plan.

Sentiment

Score: 7

Explanation: StockSavvy.ai views this as a moderately positive development, as the appointment of a highly experienced CFO from a large retail background is a strategic move to support YETI's stated growth and efficiency objectives, ensuring continuity and potentially enhancing financial discipline.

Positives

• Appointment of Scott Bomar, a seasoned finance and retail industry executive with over 20 years of financial and operational leadership experience from The Home Depot and Deluxe Corporation.
• Mr. Bomar's background includes leading data-driven teams, leveraging analytics for decision-making, driving performance, and supporting scalable growth, aligning with YETI's focus on disciplined execution and profitable growth.
• His experience in cost management, operating efficiency, and margin enhancement is expected to support YETI's long-term strategic priorities.
• The outgoing CFO, Mike McMullen, will provide advisory services until May 31, 2026, ensuring a smooth transition of leadership.

Risks

• Forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially.
• Risks include economic conditions or consumer confidence in future economic conditions.
• Ability to maintain and strengthen the brand and generate ongoing demand for products.
• Ability to successfully design, develop, and market new products.
• Ability to effectively manage growth.
• Ability to expand into additional consumer markets and success in doing so.
• Additional risks and uncertainties are described in Item 1A Risk Factors in the Annual Report on Form 10-K for the year ended December 28, 2024, and the Quarterly Report on Form 10-Q for the quarter ended September 27, 2025.

Future Outlook

YETI aims to capitalize on meaningful growth opportunities by driving product innovation, expanding its global presence, and further penetrating its total addressable market. The Company intends to achieve this through disciplined execution and profitable growth, with the new CFO expected to play a key role in these strategic initiatives and long-term shareholder value creation.

Management Comments

• Matt Reintjes (CEO): "We are thrilled to welcome Scott Bomar as YETI’s next CFO. Scott brings to YETI more than 20 years of financial and operational leadership across global, consumer-focused retail environments, as well as a blend of strategic insight, deep financial acumen and operational rigor, and experience scaling high-growth businesses."
• Matt Reintjes (CEO): "Scott’s background aligns well with YETI’s focus on disciplined execution and profitable growth. Across his roles at Home Depot and previously as CFO of Deluxe, he has consistently driven cost management, operating efficiency and margin enhancement while supporting long-term strategic priorities."
• Matt Reintjes (CEO): "With the momentum in the business and incredible opportunities in front of us, together we will look to capitalize on the meaningful growth ahead for YETI. This includes driving product innovation, expanding our global presence and further penetrating our total addressable market."
• Matt Reintjes (CEO): "On behalf of the entire YETI team, I thank Mike for his decade of service, including his leadership over the last three years as CFO. Mike has been a valued member of our team and played an important role in our transformation, including helping to take the Company public in 2018 and overseeing significant growth and expansion during his tenure."
• Scott Bomar (Incoming CFO): "It is an honor to join YETI, a brand I have long admired for its leadership in the outdoor products space and deep connection with consumers. The Company is well positioned to build on the momentum underway, supported by the quality and innovation of its products and a scalable global business model."
• Scott Bomar (Incoming CFO): "I am excited to join the team and partner with Matt and the broader leadership and finance organization to continue to ensure disciplined execution and drive long-term shareholder value."
• Mike McMullen (Outgoing CFO): "It has been a privilege to lead our exceptional finance function and be a part of the YETI team over the past decade. I joined YETI two years before the Company’s public listing and it has been amazing to see how we have revolutionized the industry with our premium products and brand loyalists. I am confident the finance organization is in good hands with Scott."

Industry Context

StockSavvy.ai notes that the appointment of a CFO with extensive retail and financial operations experience from a large, established company like The Home Depot suggests YETI is prioritizing scalable growth, operational efficiency, and disciplined financial management as it seeks to expand its global presence and product lines in the competitive outdoor products market. This move could signal a strategic shift towards optimizing existing operations while pursuing new growth avenues.

Comparison to Industry Standards

• Scott Bomar's background at The Home Depot, a multi-billion dollar home improvement retailer, and Deluxe Corporation, a payments and business technology company, provides experience in large-scale financial operations and strategic transformations. This level of experience is comparable to CFO appointments at other established consumer goods or retail companies seeking to enhance financial rigor and support global expansion.
• His leadership in Home Depot's $5 billion Home Services business unit and retail operations in China demonstrates direct experience in managing significant operational segments and international markets, which is a valuable asset for YETI's stated goals of global expansion and market penetration.

Management Changes

Corporate Governance

Related Party Transactions

• There are no related person transactions between Mr. Bomar and the Company that would be required to be disclosed pursuant to Item 404(a) of Regulation S-K.

Stakeholder Impact

• Shareholders: Potential for enhanced financial discipline and strategic execution under the new CFO, aiming for long-term shareholder value.
• Employees: Continuity in financial leadership, potential for new strategic direction in finance operations.
• Customers: Indirect impact through potential improvements in operational efficiency and product innovation driven by financial strategy.

Next Steps

• Scott Bomar will assume the role of Senior Vice President, Chief Financial Officer, and Treasurer, effective February 23, 2026.
• Mike McMullen will provide transition services as a consultant to the Company until May 31, 2026.
• YETI plans to continue driving product innovation, expanding its global presence, and further penetrating its total addressable market.

Key Dates

Recommendation

The appointment of a new CFO with a strong background is a positive step for YETI, signaling a focus on disciplined execution and growth. However, this filing primarily concerns a management change and does not provide new financial performance data to warrant a 'buy' or 'sell' recommendation. The transition is well-managed, suggesting stability, hence a 'hold' is appropriate until further financial results or strategic updates are released.

Keywords

YETI, CFO, Scott Bomar, Mike McMullen, Executive Appointment, Financial Officer, Retail Finance, Corporate Governance, SEC Filing, 8-K, The Home Depot, Deluxe Corporation