Form 4: YETI Holdings CFO Sells Shares Under 10b5-1 Trading Plan

YETI Holdings CFO, Michael John McMullen, sold 747 shares of common stock at $45 per share under a pre-arranged 10b5-1 trading plan.

Summary

• Michael John McMullen, the CFO of YETI Holdings, Inc., sold 747 shares of common stock on December 11, 2024.
• The sale was executed at a price of $45 per share.
• This transaction was conducted under a pre-arranged Rule 10b5-1 trading plan adopted on May 30, 2024.
• Following the transaction, McMullen beneficially owns 45,877 shares of YETI common stock, which includes restricted stock and restricted stock units.

Sentiment

Score: 5

Explanation: The document reflects a routine transaction under a pre-arranged trading plan, which is neither positive nor negative for the company's outlook.

Industry Context

This is a routine filing related to insider trading activity. It is common for executives to use 10b5-1 trading plans to sell shares to avoid accusations of insider trading.

Comparison to Industry Standards

• The use of 10b5-1 trading plans is a common practice among executives at publicly traded companies, including those in the consumer goods sector like YETI.
• Similar filings are regularly seen from executives at companies like Stanley Black & Decker, Newell Brands, and other comparable firms.
• The volume of shares sold is relatively small compared to the total outstanding shares of YETI, which is typical for routine sales under 10b5-1 plans.

Stakeholder Impact

• The sale of shares by the CFO may have a minor impact on shareholder sentiment, but it is unlikely to significantly affect the stock price given the pre-arranged nature of the transaction.

Key Dates

Keywords

YETI Holdings, insider trading, Form 4, Michael John McMullen, 10b5-1 trading plan, stock sale, CFO, equity securities