Form 4: Yelp CFO Sells Shares
Insider Transaction (Form 4)
David A Schwarzbach, Chief Financial Officer of Yelp Inc, sold 8,809 shares of common stock on August 20, 2026 for $23.19 per share.
Summary
- Tax/exercise-price withholding: disposed of 10,013 Common Stock at $23.60 ($236,307) on August 20, 2026; holds 189,275 after (Direct).
- Open-market sale: disposed of 8,809 Common Stock at $23.19 ($204,314) on August 21, 2026; holds 180,466 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $204,314 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
David A Schwarzbach — Officer (Chief Financial Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-20 | Tax/exercise-price withholding | Common Stock | 10,013 | $24 | $236.3K | 189,275 |
| 2026-08-21 | Open-market sale | Common Stock | 8,809 | $23 | $204.3K | 180,466 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-20 | Tax/exercise-price withholding (10,013 shares) |
| 2026-08-21 | Open-market sale (8,809 shares) |
Keywords
insider transaction, Form 4, YELP, YELP INC, bearish, David A Schwarzbach
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