Form 4: Yelp CEO Stoppelman Files Planned Tax-Related Stock Sale

Yelp CEO Jeremy Stoppelman reported a planned disposition of 7,560 shares of common stock on March 15, 2026, to satisfy tax withholding obligations related to RSU vesting under a Rule 10b5-1 plan.

Summary

• Jeremy Stoppelman, Chief Executive Officer and Director of Yelp Inc. (YELP), reported a transaction involving the company's common stock.
• The transaction, dated March 15, 2026, involved the disposition of 7,560 shares.
• This disposition was coded as 'F', indicating shares withheld to satisfy tax withholding obligations.
• The shares were valued at $23.83 per share for the purpose of tax withholding.
• Following this transaction, Mr. Stoppelman beneficially owns 959,414 shares of Yelp common stock directly.
• The transaction was made pursuant to a contract, instruction, or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as it represents a routine, non-discretionary tax-related transaction by an insider, pre-arranged under a Rule 10b5-1 plan, and does not reflect a discretionary investment decision.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

StockSavvy.ai notes that this type of transaction, involving the disposition of shares to cover tax obligations upon the vesting of Restricted Stock Units (RSUs) under a Rule 10b5-1 plan, is a common and routine occurrence for executives in publicly traded companies across various industries. It is a non-discretionary event and typically does not reflect a change in the insider's investment sentiment or the company's operational performance.

Stakeholder Impact

• Shareholders: Minimal impact, as this is a routine, non-discretionary transaction for tax purposes and does not signal a change in the company's fundamentals or the insider's long-term view.

Key Dates

Recommendation

This Form 4 filing details a routine, non-discretionary tax-related stock disposition by the CEO, pre-arranged under a Rule 10b5-1 plan. It does not provide new information regarding the company's fundamentals or future prospects that would warrant a change in investment recommendation.

Keywords

Yelp, YELP, Jeremy Stoppelman, Form 4, Insider Transaction, CEO, Stock Sale, Tax Withholding, RSU Vesting, Rule 10b5-1