Form 4: XCel Brands CEO Buys Shares
Insider Transaction (Form 4)
Loren Robert W D, CEO and Chairman, a Director and 10% owner of XCel Brands, Inc., purchased 5,500 shares of common stock on August 27, 2026 for $0.95 per share.
Summary
- Open-market purchase: acquired 2,000 Common Stock at $0.95 ($1,910) on August 27, 2026; holds 797,216 after (Direct).
- Open-market purchase: acquired 3,500 Common Stock at $0.95 ($3,342) on August 28, 2026; holds 800,716 after (Direct).
Sentiment
Score: 7
Explanation: StockSavvy.ai views this as a bullish signal: an insider made an open-market purchase of $5,252, committing personal capital to the stock.
Insider Transactions
Loren Robert W D — Director, Officer (CEO and Chairman), 10% owner
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-27 | Open-market purchase | Common Stock | 2,000 | $1 | $1.9K | 797,216 |
| 2026-08-28 | Open-market purchase | Common Stock | 3,500 | $1 | $3.3K | 800,716 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-27 | Open-market purchase (2,000 shares) |
| 2026-08-28 | Open-market purchase (3,500 shares) |
Keywords
insider transaction, Form 4, XELB, XCel Brands, Inc., bullish, Loren Robert W D
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