Form 4: XCel Brands CEO Buys Shares
Insider Transaction (Form 4)
Loren Robert W D, CEO and Chairman, a Director and 10% owner of XCel Brands, Inc., purchased 22,000 shares of common stock on July 31, 2026.
Summary
- Grant/award: acquired 24,681 Common Stock at $1.80 ($44,426) on July 31, 2026; holds 774,618 after (Direct).
- Tax/exercise-price withholding: disposed of 11,402 Common Stock at $1.80 ($20,524) on July 31, 2026; holds 763,216 after (Direct).
- Open-market purchase: acquired 12,000 Common Stock at $0.87 ($10,428) on August 21, 2026; holds 775,216 after (Direct).
- Open-market purchase: acquired 10,000 Common Stock at $0.88 ($8,750) on August 24, 2026; holds 785,216 after (Direct).
Sentiment
Score: 7
Explanation: StockSavvy.ai views this as a bullish signal: an insider made an open-market purchase of $19,178, committing personal capital to the stock.
Insider Transactions
Loren Robert W D — Director, Officer (CEO and Chairman), 10% owner
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-31 | Grant/award | Common Stock | 24,681 | $2 | $44.4K | 774,618 |
| 2026-07-31 | Tax/exercise-price withholding | Common Stock | 11,402 | $2 | $20.5K | 763,216 |
| 2026-08-21 | Open-market purchase | Common Stock | 12,000 | $1 | $10.4K | 775,216 |
| 2026-08-24 | Open-market purchase | Common Stock | 10,000 | $1 | $8.8K | 785,216 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-31 | Grant/award (24,681 shares) |
| 2026-07-31 | Tax/exercise-price withholding (11,402 shares) |
| 2026-08-21 | Open-market purchase (12,000 shares) |
| 2026-08-24 | Open-market purchase (10,000 shares) |
Keywords
insider transaction, Form 4, XELB, XCel Brands, Inc., bullish, Loren Robert W D
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