SCHEDULE: Senvest Management Discloses 5.2% Stake in Wix.com

Senvest Management, LLC and Richard Mashaal have disclosed a passive beneficial ownership of 5.2% in Wix.com Ltd., totaling 2,834,280 ordinary shares.

Summary

• Senvest Management, LLC and Richard Mashaal have filed a Schedule 13G, reporting beneficial ownership of 2,834,280 ordinary shares of Wix.com Ltd.
• This ownership represents 5.2% of Wix.com Ltd.'s outstanding ordinary shares.
• The calculation is based on 54,864,708 ordinary shares outstanding as of November 11, 2025.
• Senvest Management, LLC acts as the investment manager for the Investment Vehicles (Senvest Master Fund, LP and Senvest Technology Partners Master Fund, LP) holding the shares.
• Richard Mashaal is the managing member of Senvest Management, LLC.
• Both reporting persons share voting and dispositive power over the 2,834,280 shares.
• The filing certifies that the securities were not acquired or held for the purpose of changing or influencing the control of Wix.com Ltd.

Sentiment

Score: 7

Explanation: The disclosure of a significant passive stake by a reputable institutional investor like Senvest Management is generally viewed as a positive signal of confidence in the company's value and prospects, without implying any immediate operational changes.

Positives

• A significant institutional investor, Senvest Management, LLC, has taken a 5.2% stake in Wix.com Ltd., indicating confidence in the company's long-term prospects.
• The investment is explicitly stated as passive, suggesting a belief in current management and strategy without intent for activist intervention.

Future Outlook

This filing does not contain any forward-looking statements or guidance regarding Wix.com Ltd.'s future performance or strategic direction from the company or the reporting persons.

Industry Context

This filing reflects continued institutional investor interest in companies within the web development and online presence platform sector, such as Wix.com Ltd. It signals that large funds are identifying value in established players in this space.

Stakeholder Impact

• Shareholders: May view the institutional investment as a positive indicator of confidence in Wix.com Ltd.'s valuation and future performance, potentially leading to increased investor interest.

Key Dates

Recommendation

This Schedule 13G filing indicates a significant passive investment by Senvest Management, LLC and Richard Mashaal in Wix.com Ltd. While the institutional interest is a positive signal, the filing itself does not provide new fundamental financial data or strategic updates from Wix.com Ltd. that would warrant a change in investment thesis. Therefore, a 'hold' recommendation is appropriate, acknowledging the institutional confidence without suggesting immediate action based solely on this ownership disclosure.

Keywords

Wix.com, WIX, Senvest Management, Richard Mashaal, Beneficial Ownership, Schedule 13G, Institutional Investment, Ordinary Shares