SCHEDULE: Ameriprise, Columbia Funds Boost Wix.com Stake to 8.3%

Ameriprise Financial and its subsidiaries, including Columbia Management Investment Advisers and Columbia Seligman Technology and Information Fund, reported a combined beneficial ownership of 8.3% in Wix.com Ltd. common stock.

Summary

• Ameriprise Financial, Inc. (AFI) and its affiliated entities, Columbia Management Investment Advisers, LLC (CMIA) and Columbia Seligman Technology and Information Fund, have disclosed significant beneficial ownership in Wix.com Ltd.
• As of September 30, 2025, Ameriprise Financial, Inc. beneficially owned 4,637,795 shares, representing 8.3% of Wix.com Ltd.'s common stock.
• Columbia Management Investment Advisers, LLC beneficially owned 4,544,970 shares, accounting for 8.2% of the class.
• Columbia Seligman Technology and Information Fund held 3,008,345 shares, which is 5.4% of the common stock.
• AFI is the parent holding company of CMIA, and CMIA acts as the investment adviser to the Fund and various other managed accounts.
• AFI and CMIA disclaim beneficial ownership of the reported shares, as their ownership is indirect through their subsidiaries and managed accounts.
• The Columbia Seligman Technology and Information Fund is the only entity among those managed by CMIA that individually owned more than 5% of Wix.com Ltd. as of the reporting date.

Sentiment

Score: 6

Explanation: The sentiment is moderately positive as a significant institutional stake indicates confidence from a major financial player, which can be a positive signal for other investors. However, it's purely an ownership disclosure, not a performance report.

Positives

• Increased institutional ownership by a major financial institution like Ameriprise Financial and its investment arms can signal confidence in Wix.com Ltd.'s long-term prospects.
• A significant stake (8.3%) held by a reputable institutional investor may provide a degree of stability to the stock.

Future Outlook

This filing is a disclosure of beneficial ownership and does not contain forward-looking statements or guidance from Wix.com Ltd. or the reporting persons regarding the issuer's future performance.

Industry Context

The disclosure reflects continued institutional interest in companies within the web development and online presence platform sector, such as Wix.com. Large investment firms often allocate capital to established players in growing digital industries, indicating a belief in the sector's sustained expansion and the company's competitive position.

Stakeholder Impact

• Shareholders: Increased institutional ownership may lead to greater stock stability and potentially attract further institutional investment, positively impacting shareholder confidence.
• Company Management: A significant institutional stake could lead to increased scrutiny or engagement from these large investors regarding corporate strategy and governance.

Key Dates

Keywords

Wix.com, Ameriprise Financial, Columbia Management, Institutional Ownership, Schedule 13G, Beneficial Ownership, Common Stock, Investment Adviser, Parent Holding Company, Technology Fund