Form 4: WSM EVP General Counsel Sells 17,500 Shares

Williams-Sonoma's EVP General Counsel, David Randolph King, sold 17,500 shares of common stock for approximately $3.56 million in a pre-planned transaction.

Summary

• David Randolph King, Executive Vice President and General Counsel of Williams-Sonoma, Inc. (WSM), reported a sale of common stock.
• The transaction involved the disposition of 17,500 shares of WSM common stock.
• The shares were sold on September 8, 2025, at a weighted average price of $203.6 per share.
• The per-share transaction price ranged from $203.28 to $203.85.
• Following the sale, Mr. King directly beneficially owns 98,560 shares of common stock.
• Additionally, Mr. King indirectly beneficially owns 471 shares through a managed account in the Williams-Sonoma, Inc. Stock Fund under the company's 401(k) Plan.
• The transaction was executed pursuant to a Rule 10b5-1(c) plan.

Sentiment

Score: 5

Explanation: Neutral. The sale is a routine insider transaction under a 10b5-1 plan, which typically does not signal a change in company fundamentals or management's view of future prospects.

Positives

• The sale was conducted under a Rule 10b5-1(c) plan, indicating a pre-scheduled transaction rather than a reaction to immediate company performance or market conditions.

Negatives

• An insider sale, even if pre-planned, can sometimes be perceived negatively by investors as it reduces the insider's direct equity stake in the company.

Future Outlook

No forward-looking statements or guidance are provided.

Industry Context

This transaction is an individual executive's stock disposition and does not provide broader industry context or trends.

Related Party Transactions

• Indirect beneficial ownership of 471 shares in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, which is a standard employee benefit.

Stakeholder Impact

• Shareholders: May observe a slight reduction in direct insider ownership, though mitigated by the 10b5-1 plan.
• Employees: No direct impact on employees, as the transaction relates to an executive's personal stock holdings.

Key Dates

Recommendation

The filing reports a routine, pre-planned insider sale by an executive. This type of transaction, executed under a 10b5-1 plan, typically does not reflect a change in the company's fundamental outlook or warrant a change in investment recommendation based solely on this information. Investors should continue to hold and monitor broader company performance and market trends.

Keywords

Williams-Sonoma, WSM, Insider Sale, Form 4, David Randolph King, Executive Vice President, General Counsel, Stock Transaction, Equity Disposition, 10b5-1 Plan