Form 4: Williams Sonoma CFO Sells Shares
Insider Transaction (Form 4)
Jeffrey Howie, EVP CHIEF FINANCIAL OFFICER of Williams Sonoma Inc, sold 3,045 shares of common stock on September 16, 2026.
Summary
- Open-market sale: disposed of 585 Common Stock at $217.39 ($127,173) on September 16, 2026; holds 36,598 after (Direct).
- Open-market sale: disposed of 403 Common Stock at $218.12 ($87,902) on September 16, 2026; holds 36,195 after (Direct).
- Open-market sale: disposed of 202 Common Stock at $219.19 ($44,276) on September 16, 2026; holds 35,993 after (Direct).
- Open-market sale: disposed of 362 Common Stock at $220.56 ($79,843) on September 16, 2026; holds 35,631 after (Direct).
- Open-market sale: disposed of 420 Common Stock at $221.63 ($93,085) on September 16, 2026; holds 35,211 after (Direct).
- Open-market sale: disposed of 635 Common Stock at $222.53 ($141,307) on September 16, 2026; holds 34,576 after (Direct).
- Open-market sale: disposed of 186 Common Stock at $223.83 ($41,632) on September 16, 2026; holds 34,390 after (Direct).
- Open-market sale: disposed of 252 Common Stock at $224.42 ($56,554) on September 16, 2026; holds 34,138 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $671,772 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Jeffrey Howie — Officer (EVP CHIEF FINANCIAL OFFICER)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-16 | Open-market sale | Common Stock | 585 | $217 | $127.2K | 36,598 |
| 2026-09-16 | Open-market sale | Common Stock | 403 | $218 | $87.9K | 36,195 |
| 2026-09-16 | Open-market sale | Common Stock | 202 | $219 | $44.3K | 35,993 |
| 2026-09-16 | Open-market sale | Common Stock | 362 | $221 | $79.8K | 35,631 |
| 2026-09-16 | Open-market sale | Common Stock | 420 | $222 | $93.1K | 35,211 |
| 2026-09-16 | Open-market sale | Common Stock | 635 | $223 | $141.3K | 34,576 |
| 2026-09-16 | Open-market sale | Common Stock | 186 | $224 | $41.6K | 34,390 |
| 2026-09-16 | Open-market sale | Common Stock | 252 | $224 | $56.6K | 34,138 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-16 | Open-market sale (585 shares) |
| 2026-09-16 | Open-market sale (403 shares) |
| 2026-09-16 | Open-market sale (202 shares) |
| 2026-09-16 | Open-market sale (362 shares) |
| 2026-09-16 | Open-market sale (420 shares) |
| 2026-09-16 | Open-market sale (635 shares) |
| 2026-09-16 | Open-market sale (186 shares) |
| 2026-09-16 | Open-market sale (252 shares) |
Keywords
insider transaction, Form 4, WSM, WILLIAMS SONOMA INC, bearish, Jeffrey Howie
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