Form 4: Williams Sonoma CEO Sells Shares
Insider Transaction (Form 4)
Laura Alber, PRESIDENT & CEO and a Director of Williams Sonoma Inc, sold 35,000 shares of common stock on September 16, 2026.
Summary
- Open-market sale: disposed of 4,710 Common Stock at $219.17 ($1,032,291) on September 16, 2026; holds 883,814 after (Direct).
- Open-market sale: disposed of 8,568 Common Stock at $220.48 ($1,889,073) on September 16, 2026; holds 875,246 after (Direct).
- Open-market sale: disposed of 7,734 Common Stock at $221.18 ($1,710,606) on September 16, 2026; holds 867,512 after (Direct).
- Open-market sale: disposed of 11,606 Common Stock at $222.24 ($2,579,317) on September 16, 2026; holds 855,906 after (Direct).
- Open-market sale: disposed of 2,382 Common Stock at $222.86 ($530,853) on September 16, 2026; holds 853,524 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $7,742,139 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Laura Alber — Director, Officer (PRESIDENT & CEO)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-16 | Open-market sale | Common Stock | 4,710 | $219 | $1.0M | 883,814 |
| 2026-09-16 | Open-market sale | Common Stock | 8,568 | $220 | $1.9M | 875,246 |
| 2026-09-16 | Open-market sale | Common Stock | 7,734 | $221 | $1.7M | 867,512 |
| 2026-09-16 | Open-market sale | Common Stock | 11,606 | $222 | $2.6M | 855,906 |
| 2026-09-16 | Open-market sale | Common Stock | 2,382 | $223 | $530.9K | 853,524 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-16 | Open-market sale (4,710 shares) |
| 2026-09-16 | Open-market sale (8,568 shares) |
| 2026-09-16 | Open-market sale (7,734 shares) |
| 2026-09-16 | Open-market sale (11,606 shares) |
| 2026-09-16 | Open-market sale (2,382 shares) |
Keywords
insider transaction, Form 4, WSM, WILLIAMS SONOMA INC, bearish, Laura Alber
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