Form 4: Williams Sonoma CEO Sells Shares
Insider Transaction (Form 4)
Laura Alber, PRESIDENT & CEO and a Director of Williams Sonoma Inc, sold 35,000 shares of common stock on July 15, 2026.
Summary
- Open-market sale: disposed of 1,000 Common Stock at $219.10 ($219,100) on July 15, 2026; holds 922,524 after (Direct).
- Open-market sale: disposed of 8,553 Common Stock at $220.02 ($1,881,831) on July 15, 2026; holds 913,971 after (Direct).
- Open-market sale: disposed of 5,190 Common Stock at $220.92 ($1,146,575) on July 15, 2026; holds 908,781 after (Direct).
- Open-market sale: disposed of 16,894 Common Stock at $222.05 ($3,751,313) on July 15, 2026; holds 891,887 after (Direct).
- Open-market sale: disposed of 3,363 Common Stock at $222.74 ($749,075) on July 15, 2026; holds 888,524 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $7,747,893 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Laura Alber — Director, Officer (PRESIDENT & CEO)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-15 | Open-market sale | Common Stock | 1,000 | $219 | $219.1K | 922,524 |
| 2026-07-15 | Open-market sale | Common Stock | 8,553 | $220 | $1.9M | 913,971 |
| 2026-07-15 | Open-market sale | Common Stock | 5,190 | $221 | $1.1M | 908,781 |
| 2026-07-15 | Open-market sale | Common Stock | 16,894 | $222 | $3.8M | 891,887 |
| 2026-07-15 | Open-market sale | Common Stock | 3,363 | $223 | $749.1K | 888,524 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-15 | Open-market sale (1,000 shares) |
| 2026-07-15 | Open-market sale (8,553 shares) |
| 2026-07-15 | Open-market sale (5,190 shares) |
| 2026-07-15 | Open-market sale (16,894 shares) |
| 2026-07-15 | Open-market sale (3,363 shares) |
Keywords
insider transaction, Form 4, WSM, WILLIAMS SONOMA INC, bearish, Laura Alber
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