Form 4: Wayfair CTO Sells Shares
Insider Transaction (Form 4)
Fiona Tan, Chief Technology Officer of Wayfair Inc., sold 7,000 shares of common stock on October 1, 2026 for $102.18 per share.
Summary
- Option exercise/conversion: acquired 1,199 Class A Common Stock on October 1, 2026; holds 26,479 after (Direct).
- Option exercise/conversion: acquired 27,073 Class A Common Stock on October 1, 2026; holds 53,552 after (Direct).
- Tax/exercise-price withholding: disposed of 14,357 Class A Common Stock at $101.37 ($1,455,369) on October 1, 2026; holds 39,195 after (Direct).
- Open-market sale: disposed of 7,000 Class A Common Stock at $102.18 ($715,260) on October 1, 2026; holds 204,698 after (Indirect).
- Option exercise/conversion: disposed of 1,199 Restricted Stock Unit ("RSU") on October 1, 2026; holds 2,398 after (Direct).
- Option exercise/conversion: disposed of 27,073 Restricted Stock Unit ("RSU") on October 1, 2026; holds 54,146 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $715,260 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Fiona Tan — Officer (Chief Technology Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-01 | Option exercise/conversion | Class A Common Stock | 1,199 | — | — | 26,479 |
| 2026-10-01 | Option exercise/conversion | Class A Common Stock | 27,073 | — | — | 53,552 |
| 2026-10-01 | Tax/exercise-price withholding | Class A Common Stock | 14,357 | $101 | $1.5M | 39,195 |
| 2026-10-01 | Open-market sale | Class A Common Stock | 7,000 | $102 | $715.3K | 204,698 |
| 2026-10-01 | Option exercise/conversion | Restricted Stock Unit ("RSU") | 1,199 | — | — | 2,398 |
| 2026-10-01 | Option exercise/conversion | Restricted Stock Unit ("RSU") | 27,073 | — | — | 54,146 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-01 | Option exercise/conversion (1,199 shares) |
| 2026-10-01 | Option exercise/conversion (27,073 shares) |
| 2026-10-01 | Tax/exercise-price withholding (14,357 shares) |
| 2026-10-01 | Open-market sale (7,000 shares) |
| 2026-10-01 | Option exercise/conversion (1,199 shares) |
| 2026-10-01 | Option exercise/conversion (27,073 shares) |
Keywords
insider transaction, Form 4, W, Wayfair Inc., bearish, Fiona Tan
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