Form 4: Wayfair CFO Reports Stock Transaction
Insider Transaction (Form 4)
Kate Gulliver, CFO and Chief Admin Officer of Wayfair Inc., reported multiple transactions in common stock on October 1, 2026.
Summary
- Option exercise/conversion: acquired 392 Class A Common Stock on October 1, 2026; holds 171,582 after (Direct).
- Option exercise/conversion: acquired 219 Class A Common Stock on October 1, 2026; holds 171,801 after (Direct).
- Option exercise/conversion: acquired 428 Class A Common Stock on October 1, 2026; holds 172,229 after (Direct).
- Option exercise/conversion: acquired 22,429 Class A Common Stock on October 1, 2026; holds 194,658 after (Direct).
- Tax/exercise-price withholding: disposed of 11,348 Class A Common Stock at $101.37 ($1,150,347) on October 1, 2026; holds 183,310 after (Direct).
- Option exercise/conversion: disposed of 392 Restricted Stock Unit ("RSU") on October 1, 2026 (Direct).
- Option exercise/conversion: disposed of 219 Restricted Stock Unit ("RSU") on October 1, 2026; holds 438 after (Direct).
- Option exercise/conversion: disposed of 428 Restricted Stock Units ("RSUs") on October 1, 2026; holds 856 after (Direct).
- Option exercise/conversion: disposed of 22,429 Restricted Stock Unit ("RSU") on October 1, 2026; holds 44,857 after (Direct).
Sentiment
Score: 5
Explanation: StockSavvy.ai views this as routine: the reported changes are grants, option exercises, tax withholding or similar administrative transactions, which carry limited directional signal.
Insider Transactions
Kate Gulliver — Officer (CFO and Chief Admin Officer)
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-01 | Option exercise/conversion | Class A Common Stock | 392 | — | — | 171,582 |
| 2026-10-01 | Option exercise/conversion | Class A Common Stock | 219 | — | — | 171,801 |
| 2026-10-01 | Option exercise/conversion | Class A Common Stock | 428 | — | — | 172,229 |
| 2026-10-01 | Option exercise/conversion | Class A Common Stock | 22,429 | — | — | 194,658 |
| 2026-10-01 | Tax/exercise-price withholding | Class A Common Stock | 11,348 | $101 | $1.2M | 183,310 |
| 2026-10-01 | Option exercise/conversion | Restricted Stock Unit ("RSU") | 392 | — | — | 0 |
| 2026-10-01 | Option exercise/conversion | Restricted Stock Unit ("RSU") | 219 | — | — | 438 |
| 2026-10-01 | Option exercise/conversion | Restricted Stock Units ("RSUs") | 428 | — | — | 856 |
| 2026-10-01 | Option exercise/conversion | Restricted Stock Unit ("RSU") | 22,429 | — | — | 44,857 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-01 | Option exercise/conversion (392 shares) |
| 2026-10-01 | Option exercise/conversion (219 shares) |
| 2026-10-01 | Option exercise/conversion (428 shares) |
| 2026-10-01 | Option exercise/conversion (22,429 shares) |
| 2026-10-01 | Tax/exercise-price withholding (11,348 shares) |
| 2026-10-01 | Option exercise/conversion (392 shares) |
| 2026-10-01 | Option exercise/conversion (219 shares) |
| 2026-10-01 | Option exercise/conversion (428 shares) |
| 2026-10-01 | Option exercise/conversion (22,429 shares) |
Keywords
insider transaction, Form 4, W, Wayfair Inc., neutral, Kate Gulliver
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.