Form 4: Wayfair CEO Sells Shares
Insider Transaction (Form 4)
Niraj Shah, Chief Executive Officer and a Director of Wayfair Inc., sold 69,000 shares of common stock on October 12, 2026.
Summary
- Open-market sale: disposed of 5,050 Class A Common Stock at $103.66 ($523,483) on October 12, 2026; holds 286,087 after (Direct).
- Open-market sale: disposed of 8,651 Class A Common Stock at $104.91 ($907,576) on October 12, 2026; holds 277,436 after (Direct).
- Open-market sale: disposed of 39,108 Class A Common Stock at $105.81 ($4,138,017) on October 12, 2026; holds 238,328 after (Direct).
- Open-market sale: disposed of 15,597 Class A Common Stock at $106.68 ($1,663,888) on October 12, 2026; holds 222,731 after (Direct).
- Open-market sale: disposed of 594 Class A Common Stock at $107.31 ($63,742) on October 12, 2026; holds 222,137 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $7,296,707 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Niraj Shah — Director, Officer (Chief Executive Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-12 | Open-market sale | Class A Common Stock | 5,050 | $104 | $523.5K | 286,087 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 8,651 | $105 | $907.6K | 277,436 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 39,108 | $106 | $4.1M | 238,328 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 15,597 | $107 | $1.7M | 222,731 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 594 | $107 | $63.7K | 222,137 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-12 | Open-market sale (5,050 shares) |
| 2026-10-12 | Open-market sale (8,651 shares) |
| 2026-10-12 | Open-market sale (39,108 shares) |
| 2026-10-12 | Open-market sale (15,597 shares) |
| 2026-10-12 | Open-market sale (594 shares) |
Keywords
insider transaction, Form 4, W, Wayfair Inc., bearish, Niraj Shah
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.