Form 4: Wayfair CEO Sells Shares
Insider Transaction (Form 4)
Niraj Shah, Chief Executive Officer and a Director of Wayfair Inc., sold 69,000 shares of common stock on September 14, 2026.
Summary
- Open-market sale: disposed of 4,485 Class A Common Stock at $98.27 ($440,741) on September 14, 2026; holds 355,652 after (Direct).
- Open-market sale: disposed of 4,558 Class A Common Stock at $99.34 ($452,792) on September 14, 2026; holds 351,094 after (Direct).
- Open-market sale: disposed of 4,732 Class A Common Stock at $100.31 ($474,667) on September 14, 2026; holds 346,362 after (Direct).
- Open-market sale: disposed of 3,779 Class A Common Stock at $101.33 ($382,926) on September 14, 2026; holds 342,583 after (Direct).
- Open-market sale: disposed of 4,437 Class A Common Stock at $102.36 ($454,171) on September 14, 2026; holds 338,146 after (Direct).
- Open-market sale: disposed of 7,258 Class A Common Stock at $103.37 ($750,259) on September 14, 2026; holds 330,888 after (Direct).
- Open-market sale: disposed of 19,374 Class A Common Stock at $104.41 ($2,022,839) on September 14, 2026; holds 311,514 after (Direct).
- Open-market sale: disposed of 12,943 Class A Common Stock at $105.41 ($1,364,322) on September 14, 2026; holds 298,571 after (Direct).
- Open-market sale: disposed of 7,434 Class A Common Stock at $106.09 ($788,673) on September 14, 2026; holds 291,137 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $7,131,390 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Niraj Shah — Director, Officer (Chief Executive Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-14 | Open-market sale | Class A Common Stock | 4,485 | $98 | $440.7K | 355,652 |
| 2026-09-14 | Open-market sale | Class A Common Stock | 4,558 | $99 | $452.8K | 351,094 |
| 2026-09-14 | Open-market sale | Class A Common Stock | 4,732 | $100 | $474.7K | 346,362 |
| 2026-09-14 | Open-market sale | Class A Common Stock | 3,779 | $101 | $382.9K | 342,583 |
| 2026-09-14 | Open-market sale | Class A Common Stock | 4,437 | $102 | $454.2K | 338,146 |
| 2026-09-14 | Open-market sale | Class A Common Stock | 7,258 | $103 | $750.3K | 330,888 |
| 2026-09-14 | Open-market sale | Class A Common Stock | 19,374 | $104 | $2.0M | 311,514 |
| 2026-09-14 | Open-market sale | Class A Common Stock | 12,943 | $105 | $1.4M | 298,571 |
| 2026-09-14 | Open-market sale | Class A Common Stock | 7,434 | $106 | $788.7K | 291,137 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-14 | Open-market sale (4,485 shares) |
| 2026-09-14 | Open-market sale (4,558 shares) |
| 2026-09-14 | Open-market sale (4,732 shares) |
| 2026-09-14 | Open-market sale (3,779 shares) |
| 2026-09-14 | Open-market sale (4,437 shares) |
| 2026-09-14 | Open-market sale (7,258 shares) |
| 2026-09-14 | Open-market sale (19,374 shares) |
| 2026-09-14 | Open-market sale (12,943 shares) |
| 2026-09-14 | Open-market sale (7,434 shares) |
Keywords
insider transaction, Form 4, W, Wayfair Inc., bearish, Niraj Shah
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