Form 4: Wayfair CEO Sells Shares
Insider Transaction (Form 4)
Niraj Shah, Chief Executive Officer and a Director of Wayfair Inc., sold 69,000 shares of common stock on August 12, 2026.
Summary
- Open-market sale: disposed of 9,025 Class A Common Stock at $101.98 ($920,370) on August 12, 2026; holds 420,112 after (Direct).
- Open-market sale: disposed of 23,259 Class A Common Stock at $102.87 ($2,392,653) on August 12, 2026; holds 396,853 after (Direct).
- Open-market sale: disposed of 25,137 Class A Common Stock at $103.71 ($2,606,958) on August 12, 2026; holds 371,716 after (Direct).
- Open-market sale: disposed of 11,524 Class A Common Stock at $104.68 ($1,206,332) on August 12, 2026; holds 360,192 after (Direct).
- Open-market sale: disposed of 55 Class A Common Stock at $105.43 ($5,799) on August 12, 2026; holds 360,137 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $7,132,112 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Niraj Shah — Director, Officer (Chief Executive Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-12 | Open-market sale | Class A Common Stock | 9,025 | $102 | $920.4K | 420,112 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 23,259 | $103 | $2.4M | 396,853 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 25,137 | $104 | $2.6M | 371,716 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 11,524 | $105 | $1.2M | 360,192 |
| 2026-08-12 | Open-market sale | Class A Common Stock | 55 | $105 | $5.8K | 360,137 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-12 | Open-market sale (9,025 shares) |
| 2026-08-12 | Open-market sale (23,259 shares) |
| 2026-08-12 | Open-market sale (25,137 shares) |
| 2026-08-12 | Open-market sale (11,524 shares) |
| 2026-08-12 | Open-market sale (55 shares) |
Keywords
insider transaction, Form 4, W, Wayfair Inc., bearish, Niraj Shah
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