Form 4: Walt Disney Executive Sells Shares
Insider Transaction (Form 4)
Brent Woodford, EVP, Control, Fin Plan & Tax of Walt Disney Co, sold 3,618 shares of common stock on October 8, 2026 for $105.31 per share.
Summary
- Option exercise/conversion: acquired 3,618 Disney Common Stock at $105.21 ($380,650) on October 8, 2026; holds 66,613 after (Direct).
- Open-market sale: disposed of 3,618 Disney Common Stock at $105.31 ($381,012) on October 8, 2026; holds 62,995 after (Direct).
- Option exercise/conversion: disposed of 3,618 Stock Option (Right-to-Buy) on October 8, 2026; holds 7,236 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $381,012 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Brent Woodford — Officer (EVP, Control, Fin Plan & Tax)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-08 | Option exercise/conversion | Disney Common Stock | 3,618 | $105 | $380.6K | 66,613 |
| 2026-10-08 | Open-market sale | Disney Common Stock | 3,618 | $105 | $381.0K | 62,995 |
| 2026-10-08 | Option exercise/conversion | Stock Option (Right-to-Buy) | 3,618 | — | — | 7,236 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-08 | Option exercise/conversion (3,618 shares) |
| 2026-10-08 | Open-market sale (3,618 shares) |
| 2026-10-08 | Option exercise/conversion (3,618 shares) |
Keywords
insider transaction, Form 4, DIS, Walt Disney Co, bearish, Brent Woodford
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