Form 4: Disney Executive Sonia L. Coleman Sells Shares Under Pre-Arranged 10b5-1 Plan

Sonia L. Coleman, Sr. EVP and Chief HR Officer of Walt Disney Co, sold 1,857 shares of Disney common stock at $121.92 per share on April 1, 2024, under a pre-arranged trading plan.

Summary

• On April 1, 2024, Sonia L. Coleman, the Sr. EVP and Chief HR Officer of Walt Disney Co, sold 1,857 shares of Disney common stock.
• The sale was executed at a price of $121.92 per share.
• The transaction was conducted under a pre-arranged trading plan (Rule 10b5-1(c)) adopted on March 14, 2023.
• Following the transaction, Coleman directly owns 4,400 shares of Disney common stock.
• Coleman also indirectly owns 852.196 shares through The Walt Disney Stock Fund within the 401(k) Plan.

Sentiment

Score: 5

Explanation: The document is a standard SEC filing related to an executive stock sale under a pre-arranged plan. It doesn't inherently convey positive or negative sentiment.

Industry Context

Executive stock sales are a common occurrence and are often related to personal financial planning. The use of a 10b5-1 plan indicates that the sales were pre-planned and not based on any inside information.

Stakeholder Impact

• The stock sale by an executive could be perceived negatively by some shareholders, although the existence of a 10b5-1 plan mitigates concerns about insider trading.

Key Dates