DIS.NYSEWalt Disney CO

Form 4: Disney Executive Sonia L. Coleman Sells Shares Under 10b5-1 Plan

Sentiment:

SEC Form 4 Filing

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Sonia L. Coleman, Sr. EVP and Chief HR Officer of Walt Disney Co, sold 2,798 shares of Disney common stock at $99.99 per share on November 11, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

  • On November 11, 2024, Sonia L. Coleman, the Sr. EVP and Chief HR Officer of Walt Disney Co, sold 2,798 shares of Disney common stock.
  • The sale was executed at a price of $99.99 per share.
  • This transaction was conducted under a pre-arranged trading plan (Rule 10b5-1(c)) adopted on May 17, 2024.
  • Following the transaction, Coleman directly owns no shares of Disney common stock.
  • Coleman also indirectly owns 873.87 shares through The Walt Disney Stock Fund within the company's 401(k) plan as of November 10, 2024.

Sentiment

Score: 5

Explanation: The document is a standard regulatory filing related to an executive stock sale under a pre-arranged trading plan. It doesn't inherently convey positive or negative sentiment.

Industry Context

Executive stock sales are a common occurrence and are often related to personal financial planning. The use of a 10b5-1 plan indicates that the sales were pre-planned and not based on insider information.

Stakeholder Impact

  • The stock sale by a high-ranking executive could be perceived negatively by some shareholders, although the existence of a 10b5-1 plan mitigates concerns about insider trading.

Key Dates

DateDescription
May 17, 2024Date the reporting person adopted the Rule 10b5-1(c) trading plan.
November 10, 2024Date of share holdings in The Walt Disney Stock Fund.
November 11, 2024Date of the stock sale transaction.
November 12, 2024Date of the Form 4 filing.

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